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Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning
Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning
admin
2019-08-08
25
问题
Retail shopping isn’t dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning on opening new brick-and-mortar bookstores in Portland, Oregon, and Chicago to go along with their already-open location in Seattle and soon-to-open locations in San Diego and New York City.
【F1】
The news confirms Amazon CEO’s comments at a May shareholders meeting that the company would like to continue to expand beyond its massive digital marketplace, which accounted for 60 percent of online sales growth last year.
"We’re definitely going to open additional stores, how many we don’t know yet", The CEO said of plans to open more physical locations. "In these early days, it’s all about learning, rather than trying to earn a lot of revenue."
Amazon opened its first bookstore in November last year in Seattle, where the company is headquartered. According to The New York Times, the store bears a strong resemblance to large-scale book retailers like those operated by Barnes & Noble, except for a handful of differences. Instead of displaying books with the spine out, the Amazon store displays them cover out to make browsing easier. 【F2】
This means the store can’t stock as many books as other large-scale book retailers, but as Amazon CEO said at the shareholders meeting, at this stage Amazon is simply seeing what it is able to learn from its stores.
This ability to experiment with brick-and-mortar locations is unique. 【F3】
Most physical retailers are struggling to keep up with digital newcomers like Amazon and don’t have the financial surplus to test outside-the-box business models.
Amazon, on the other hand, can more than afford to test whether it can disrupt the physical retail experience. In addition to cosmetic changes like displaying books cover out, the stores will operate in conjunction with online user data. They will also feature an electronic section meant to showcase products like the Kindle and Echo.
【F4】
Not only do physical locations give consumers a chance to understand the company’s hardware, experts say that in-store shopping is still the best way to spur the discovery of new books.
The stores could also lay the groundwork for Amazon to open other brick-andmortar stores focusing on other products, such as food. 【F5】
Though AmazonFresh allows users to have groceries delivered to their door, it’s probably a safe bet that in-store shopping is also the best way to spur discovery of new produce as well.
【F1】
选项
答案
这则消息证实了亚马逊首席执行官在五月份的股东大会上发表的讲话,亚马逊打算继续拓宽产业到其庞大的数字市场以外。去年,亚马逊的数字市场份额占线上销售增长的60%。
解析
①本句是包含一个同位语从句和一个定语从句的主从复合句。句子的主干为The news confirms Amazon CEO’s comments。②主句的介词短语at a May shareholders meeting为地点状语,说明言论发表的地方。③that后引导一个同位语从句,解释说明comments,即亚马逊CEO在股东大会上发表的言论。④句末非限定性定语从句修饰先行词digital marketplace,说明其数字市场在线上销售增长占的百分比。
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0
考研英语一
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