首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements below and the five tips concerning marketing on the opposite page. •Which tip (A, B, C , D or E ) does e
•Look at the statements below and the five tips concerning marketing on the opposite page. •Which tip (A, B, C , D or E ) does e
admin
2010-01-28
79
问题
•Look at the statements below and the five tips concerning marketing on the opposite page.
•Which tip (A, B, C , D or E ) does each statement 1-8 refer to?
•For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.
•You will need to use some of these letters more than once.
A
About Marketing
Our theory going into 2002 was that most companies would hold their breath and wait for the economy to move before investing in marketing. And cutting back marketing dollars did turn out to be the wave that most companies were riding. But, it is just a knee jerk reaction to a down turn. Those that continued to market through this year are in better shape going into 2003 than when they staged in 2002, Marketing is not for just the best of times, it’s crucial in the worst of times.
B
About the Customer
Aside from wondering where you’re going to get new customers, we all learned that it should really be about retaining your existing customers. Guess what? That’s where the lion’s share of your business is coming from anyway. Too bad many companies cut back on customer service. Some companies chased away their existing customers in droves in the interest of saving money. It doesn’t make sense.
C
About Relationships
Many assumed price was the major issue with customers. A customer is surely going to talk about pricing. But you have to move that conversation in a mote productive direction. It’s not about pricing. It’s about value. If you can demonstrate value you don’t have to lead with price, In large part, the value in any customer interaction is the relationship you build with them and how you maintain it. And the hard truth is if you’re serious about relationships, you maintain them even when they aren’t buying. Why? Because once they have money they will stick with those who stuck with them.
D
Doing More With Less
The days of spending marketing and sales dollars like water are over. That’s not a bad thing, really. It means that companies are now going to really think through their decisions and make better ones. It’s better for the economy in the long term. And it gives everyone an opportunity to present the best solutions and the best value for business propositions. Doing more with less is actually smarter and will improve the business climate over the long haul, which is really what counts.
E
Pipeline
Every company should be working on near-term, mid-term and long-term opportunities. This is solid selling technique. In a tight economy, it’s absolutely imperative. We all knew that 2002 had very little low-hanging fruit to grab. That meant you had to march harder, more creatively and longer to build a solid pipeline. Ideally, you should have a handful of deals just ready to close, a handful of hot prospects, and more than a handful of opportunities that you are moving along. The time to start is always NOW! Going into 2003, what does your pipeline look like?
Low spending in this respect will lead to great loss of profit.
选项
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/cSKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 B确认IsabellaShaw是不是新市场营销部部长的否定疑问句。(A)是重复问句中的单词marketing、有重复词错误的错误选项;听到That’sright(C)像是对的,但补充说明的主语不是问
HowtoapproachSpeakingTestPartThree•Inthispartofthetestyouworkwiththeothercandidate.Theexaminergivesyoua
Marketing:howtoevaluatetheeffectivenessofacompany’swebsite.
•YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketingheadinQuintant,andaninterviewer.•Foreachqu
HowtoapproachListeningTestPartTwo•InthispartoftheListeningTestyoulistentofiveshortmonologues,spokenbyfive
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
HowtoapproachListeningTestPartThree•InthispartoftheListeningTestyoulistentoalongconversationorinterviewan
HowtoapproachListeningTestPartTwo•InthispartoftheListeningTestyoulistentofiveshortmonologues,spokenbyfive
随机试题
目前在我国,肺癌的发病率和死亡率居城市恶性肿瘤的
患者男,39岁。2年前无明显原因出现睡眠不好,开始表现为人睡很困难,每晚仅仅能够睡着3小时左右,白天感到疲乏、无力。曾自服中药治疗,效果不佳。近3个月几乎整夜无法睡着,白天严重影响工作,患者自己未述其他不适。该患者最可能的诊断是
气郁化火的寒热症状可见少阳病,半表半里证的寒热特征为
某设计等级为乙级的柱下钢筋混凝土预制桩基础,方桩断面400mm×400mm,桩穿越土层,第一层:粉质黏土,qsu1=40kPa,ι1=12m;第二层:中砂层,桩端进入持力层1.2m,qsu2=60kPa,qpu=5000kPa。桩的材料:混凝土强度等级C
继承人不想继承的,应当在遗产处理前,作出放弃继承的表示。没有表示的,视为接受继承。受遗赠人应当在知道受遗赠后两个月内,作出接受或者放弃受遗赠的表示。到期没有表示的,视为接受遗赠。()
推动导游管理体制改革,建立健全导游评价制度,落实导游薪酬和()制度,逐步建立导游职级、服务质量与报酬相一致的激励机制。
近日,不少上市公司分红预案频频曝光,中国神华、上汽集团等公司“大手笔”的现金分红受到各方点赞。然而也有部分公司从上市以来从未进行过现金分红,是名副其实的“铁公鸡”。中国证监会主席刘士余表示,资本市场是讲规矩、有红线、有底线的,证监会将对一些长期不分红的上市
某日用商品店原需采购洗发水和沐浴露共100瓶,后来调整了采购量,使沐浴露增加12瓶,洗发水减少10%,结果总数增加了8瓶。那么,该商店实际采购沐浴露:
三角形ABC中,D为BC的中点,E为AB的中点,则下列各式的关系不一定正确的是:
司法权以“不告不理”为原则,除非因为诉方或者控方的请求,否则,不作主动干预,这体现了司法权的()。
最新回复
(
0
)