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  3. Celebrities As the Products’ Spokesmen 1．明星代言现象非常普遍 2．明星代言广告存在一些问题 3．你的看法

Celebrities As the Products’ Spokesmen 1．明星代言现象非常普遍 2．明星代言广告存在一些问题 3．你的看法

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问题 Celebrities As the Products’ Spokesmen
1．明星代言现象非常普遍
2．明星代言广告存在一些问题
3．你的看法
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答案 Celebrities As the Products’ Spokesmen It is now very common to see a celebrity as the spokesman for a certain product. When commercial advertisements feature a famous star, the celebrity normally helps the promotion of the product. However, sometimes when the product is not good enough, or when the star exaggerates or lies about the functions of the product in the advertisement, problems arise. For one thing, the product and its brand name may become notorious among consumers, and its fate is doomed. For another, such advertisements may bring serious detriment to the image of the celebrity, which may hinder the star’s future career. Finally, the false advertisements featuring famous stars may cheat consumers into buying products of inferior quality, which may do harm to their health. Then this will be a situation nobody gains. I think it necessary for the celebrity to think it over before he decides to cooperate with the manufacturer. He should be responsible for his own reputation and make sure of the quality of the product before he accepts to be its spokesman.
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