首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
China promises Internet bounty Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it bat
China promises Internet bounty Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it bat
admin
2010-01-10
67
问题
China promises Internet bounty
Yahoo! will pay $ 1 billion for a stake in the Chinese e-commerce firm Alibaba. com as it battles other U.S. Internet companies for a foothold in China’s fast-growing Internet market.
Other major U.S. Web players such as eBay, Amazon. com, Barry Diller’s Interactive Corp. and Monster. com are shelling out big bucks for Chinese companies, although Yahoo! hit a new record.
Why the spending spree?
The same mason U. S. companies from Coca-Cola to General Motors have long beaten a path to China’s door: The nation has a lot of people. And now it has a burgeoning middle class, primed to revel in prosperity by buying consumer goods.
Less than 8 percent of China’s 1.3 billion people are online—but that still gives it 103 million Inter- net users, second only to the United States, with 203 million. By 2009, the number of Chinese Netizens is expected to surpass the number of Americans online. That year, Chinese e-commerce will be a $ 390.9 billion market, according to the research firm IDC.
Those colossal projections have U. S. investors salivating—even though actual Internet sales in China to date are minuscule. Yahoo’s billion-dollar deal Thursday gives it a 40 percent stake in a company with just $ 68 million in 2004 revenue. It follows last week’s debut of Baidu. com— "the Google of China"— which skyrocketed 354 percent on its opening day of trading on the Nasdaq stock market, despite having just $ 13.4 million in 2004 revenues. Google has a 2.6 percent stake in Baidu and reportedly would like more.
Moreover, e-commerce has some big obstacles in a country where credit cards are still, rare. Internet transactions are sometimes paid for by sending bicycle messengers with cash. PCs are beyond the reach of most of the multitudes, who had a gross national per capita income in 2002 of just $ 940, according to the World Bank.
But its massive demographics and surging economy—China’s CDP grew 9 percent in 2004—make the People’s Republic seem all the riper to U.S. companies. Now that explosive growth has slowed in the United States, Internet moguls see China as vast virgin territory.
"We are doubling down in China because the potential for Internet commerce in that country is simply extraordinary," eBay CEO Meg Whitman told analysts in February.
Internet firms in China "are getting in at the very beginning of a consumer economy that’s really nascent," said Laura Martin, senior analyst with Soleil/Media Metrics in Pasadena, Calif. "First movers have the best advantage at creating enormous amounts of value."
Add to that the Chinese propensity for homegrown enterprises, and you’ve got a mini-gold rush as U. S, Internet firms vie for Chinese partners to help them penetrate beyond the Great Wall.
Peter Sealey, an adjunct professor of marketing at the University of California-Berkeley’s Haas School of Business, was chief marketing officer for the Coca-Cola Corp. in 1979 when it entered China.
Like the U.S. Internet firms, Coke allied with Chinese companies. "You always want a partner on the ground who’s native to the territory, who knows the political system, who has connections," Sealey said.
The soft-drink firm faced some marketing challenges. "Coke is an acquired taste," he said. "We had Fanta Orange soda—a taste (the Chinese) were accustomed to. We used to take a case of 24 bottles of Fanta and swap in two bottles of Coke. Then we had to run ads explaining that Coke should be consumed cold."
Internet firms are likely to face a different set of cultural barriers. The reliance on a cash economy is a big one. To help spur Web transactions, eBay is introducing its online payment system PayPal in China this year. Alibaba, Yahoo’s new partner, already has a payment system called Alipay.
Then there’s cost. "To use the. Internet you have to have access to a PC, and PCs are multihundred-dollar items, whereas Coke is a 39 cent good in China," Martin said.
China does have a growing number of Internet cafes, offering a low-cost way to get online. It also has cell phones galore—which provide a vehicle for people to shop, search, text-message and make other online transactions.
"Chinese are crazy about cell phones; the penetration is incredible," said Chris McNally, a China analyst at the East-West Center in Honolulu. "I traveled through a remote, scarcely populated part of Ti- bet and along the roadside saw poor farm girls speaking on cell phones with their friends."
Still, the infrastructure challenges mean the payoff for Internet firms could be a while coming.
"We’re talking about a multidecade period here over which things will unfold," Martin said.
Internet firms in China "are getting in at the very beginning of a ______ that’s really nascent".
选项
答案
Consumer economy
解析
答案在第九段第一句
转载请注明原文地址:https://kaotiyun.com/show/cWt7777K
0
大学英语四级
相关试题推荐
AboutHeroesThewordherocanbeconfusing,forithasseveralmeanings.Itisoftenappliedtoordinarypeoplewhohappen
ThePrinceWilliamHospitalhasbeentryingtoreduceabsenteeismamongstnursesformanyyears.BeforeStrategy1wasapplied,
Whichofthefollowingbeststatestheunderlyingideaofthepassage?WhatistherelationshipbetweenbluesandjazzinAmeri
A、Beerandredwine.B、WhitewineandsomeRussiandrinks.C、RedwineandsomeChinesedrinks.D、ChampagneandsomeMexicandrin
A、Itshouldbeavoided.B、Itisuniversalamongparents.C、Itsetsupdangerousstatesofworryinthechild.D、Itwillmakehim
A、Themanshouldseeadoctor.B、Shewillhelpthemanchangehisdiet.C、Sheunderstandswhythemanseemsunhappy.D、Thedocto
Mr.Hajime,middleaged,isamiddlemanager.Heisrespectedthroughouthisofficeforbeingabletoholdhisliquorandcarry
A、Sheisnotfeelingverywell.B、Sheisveryiii.C、Sheisannoyedwiththedoctor.D、Sheisbadlyhurt.AM:Howdoyoufeelno
A、TheeducationalvaluesoftheIndians.B、Thecollegesofthenorthernprovinces.C、ThetalkbetweentheIndiansandtheoffici
MillionsofU.S.collegestudentswillhavetoshouldermoreofthecostoftheireducationunderfederalrulesimposedlatelas
随机试题
________的主要内容为将原有的一个师缩编为一个团、在部队中建立共产党各级组织、将党的支部建在连上、成立各级士兵委员会,部队内部实现民主管理。
A.灯心草煎汤送服B.淡盐水送服C.黄酒送服D.生姜煎汤送服E.蜂蜜冲水送服附子理中丸可用的药引和服用方法是
兴象
与传统的采购观点相比,现代的战略采购观点对于质量保证的要求是
A、抗菌、消炎B、抗菌、扩张冠状动脉血流量,治疗冠心病、心肌梗死C、糖尿病D、增加冠状动脉血流量,降低心肌耗氧量E、扩张冠状血管、增加脑血流量丹参的生物活性为()
A.收敛止血,消肿生肌B.收敛止血,活血祛瘀C.温经止血,散寒止痛D.凉血止血,活血祛瘀E.凉血止血,清热利尿蒲黄的功效是
结构适应性较强,抗震性能较好,耐久年限较长的建筑结构类型是()。
下列属于不征和免征土地增值税的有()。
对称的△连接电路中,线电流在数值上是相电流的倍,线电流在相位上滞后与其相对应的相电流30°。()
现代企业制度的典型形式是()。
最新回复
(
0
)