首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders,
admin
2013-08-28
95
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable【C1】______, just as the product, price, place, and promotional efforts are.
A firm’s public image【C2】______a vital role in the attractiveness of the firm and its products to employees, customers,【C3】______to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is【C4】______to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but【C5】______will undoubtedly find resistance from employees who see their【C6】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C7】______low quality products and false claims would be widely looked down upon.
A firm’s public image,【C8】______it is good, should be treasured and protected. It is a valuable asset【C9】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C10】______a quality image, this is not easily countered or imitated by competitors.【C11】______an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect【C12】______favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C13】______such a good reputation and public image.
A number of factors affect the public image of a corporation.【C14】______include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C15】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C12】
选项
A、a more
B、more
C、most
D、the most
答案
D
解析
此题考查上下文衔接,本句表达方式全为最高级。
转载请注明原文地址:https://kaotiyun.com/show/cZLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
LifetimeemploymentintheJapanesecompanyperhapsmeansthattheemployeecanmakeseriousmistakesinwork.Thepassagemain
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.Themostsucce
SomeSundaynewspapersmaybelongtothesamepublishingcompanybutarenoteditedbythesamegroupofpeople.TheObserverc
FloridaHitbyColdAirMassInJanuary,2003,theeasterntwo-thirdsoftheUnitedStateswasatthemercyofabitterlycolda
Thedomain.name".edu"isoperatedbyHowcanacompanysuccessfullyregisteranamewiththeInternet?
TheDeer’sDeathHeranclose,andagainstoodstill,stoppedbyanewfear.Aroundhimthegrasswaswhisperingandalive.Hel
Youdon’tneedtocarrylargeamountsofcash;actuallyallfinancialbusinesseswillbeconductedbycomputers.
Youdon’tneedtocarrylargeamountsofcash;actuallyallfinancialbusinesswillbeconductedbycomputers.
Theyhadafarbetteryieldthananyotherfarmmilesaroundthisyear.
随机试题
RX3-75-9箱式电阻炉的最高使用温度为()。
简述市民参政的条件。
老年患者,前臂外伤25小时余来诊。查:体温37.9℃,前臂畸形,反常活动,创口流血,手腕活动自如,应考虑()
下列关于相对价值评估模型的适用性的说法中,错误的是()。
Beowulfisaheroicepicintheperiodof______.
我国第一部记述典章制度的专史是()。
史密斯:根据《国际珍稀动物保护条例》的规定,杂种动物不属于该条例的保护对象。《国际珍稀动物保护条例》的保护对象中,包括赤狼。而最新的基因研究技术发现,一直被认为是纯种物种的赤狼实际上是山狗与灰狼的杂交种。由于赤狼明显需要被保护,所以条例应当修改,使其也保护
Asregardssocialconventions,wemustsayawordaboutthewell-knownEnglishclasssystem.Thisisanembarrassingsubjectfor
Alanguageisasignalingsystemwhichoperateswithsymbolicvocalsounds,andwhichisusedbyagroupofpeopleforthepurpo
A、Itisintheheartofthecityat42ndStreetandFifthAvenue.B、Itisintheheartofthecityat42ndStreetandSixthAven
最新回复
(
0
)