首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-05-26
26
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema anti commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by ______.
选项
A、customers
B、increased sales
C、the producer
D、reduced prices
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/cblC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
NowthatsayingisbeingturnedonitsheadasAmericaundergoesatransformationfromasocietyforyouthintoanationinwhic
Accordingtothepassage,cultureshock______.Accordingtothepassage,howwouldapersonwhostaysabroadmostprobablyrea
Thefindingsshowingeneraltermsthatcontractionofthebrainbegins______inpeopleinthecountrythaninthetowns.
Youcan’tchangeyourenergycycle,______youcanlearntomakeyourlifefititbetter.
Itishardtopredicthowscienceisgoingtoturnout,andifitisreallygoodscienceitisimpossibletopredict.
Itwasfromtheearliesttime______menbegantostudythenaturalphenomenaandheavenlybodies.
"Maryishavingaholidayforonce.""Oh,good,she______everhasaholiday,doesshe?"
Wewereattheendofthehallandcouldnothearthespeechbecausehisviocewas______softtobeheard.
Aspointedoutatthebeginningofthepassage,peopleusedtothinkthatairpollution______.Thispassageisprimarilyabout
A、castleB、listenC、softenD、costlyD
随机试题
该孕妇乳房胀痛首选的护理措施是对该孕妇下腹疼痛问题,可以告知她
夏季,某牛场四分之一的牛单眼或双眼羞明、流泪、眼睑痉挛,眼分泌物增多;角膜周边可见新生血管,角膜浑浊,严重者出现角膜溃疡。体温40.5~41.5℃,精神沉郁,食欲不振。确诊该病最好采用
在地震基本烈度为8度的场区修建一座桥梁。场区地下水位埋深5m,场地土为:0~5m,非液化黏性土;5~15m,松散均匀的粉砂;15m以下为密实中砂。按《公路工程抗震设计规范》(JTJ004一1989)计算判别深度为5~15m的粉砂层为液化土层,液化抵抗系数
按照我国有关的法律规定,遗产继承的第一顺序继承人为()。
某研究者要研究“人民教育出版社教材与北京师范大学出版社的教材,讨论授课以及传统讲授教学方法以及班级授课和小组教学的教学组织形式的不同对学业成就的影响”。下列选项,不是本研究中的自变量是
Writeanessayof160-200wordsbasedonthefollowingdrawing.Inyouressay,youshould1.describethepicturebrieflytosho
以下程序的输出结果是______。main(){inti,x[3][3]={9,8,7,6,5,4,3,2,1},*p=&x[1][1];for(i=0;i<4;i+=2)printf("%d",p
下列的英文缩写和中文名字的对照中,正确的一个是()。
LookAfterYourVoiceOftenspeakersatameetingexperiencedrymouthsandaskforaglassofwater.Youcansolvetheprob
Lookatthenotes.Someinformationismissing.Youwillhearawomantalkingtosomejournalistsaboutanewproductrange.For
最新回复
(
0
)