首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-05-26
27
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema anti commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by ______.
选项
A、customers
B、increased sales
C、the producer
D、reduced prices
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/cblC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Heisat______inhisdescriptionofcountrylife.
WhydidStanleyWilliamswriteanti-gangbooks?WhichofthefollowingwouldWilliamswanttobehislegacy?
Peoplewholiveincities______tosufferfromstressmorethanpeopleinthecountryside.
Policeofficersgotoashootingnearaliquorstore.ItisinatoughwestOaklandneighborhood.NewspapersorTVdon’toftenw
Onmostofthenights,Jane______readinglettersfromherboyfriend.
WhatcompetitionwascarriedoutrecentlyinBritain?Whoinventedanimatedroadsigns?
Hardly______thehelicopter______whenthewaitingcrowdrantowardit.
Howcanasinglestampbeworth$16,800?Anymistakemadeintheprintingofastampraisesitsvaluetostampcollectors.
Itseemsthatbeautyandwomenaretwins.Youarejoking?No,Iamnot.Observeforyoruself.AdsonfashionfloodTVscreens,r
Ifyouwanttostayyoung,sitdownandhaveagoodthink.ThisistheresearchresultofProfessorFaulkner,whosaysthatmost
随机试题
焊接结构质量检验就是根据产品的有关标准和技术要求,对焊接结构()的质量和工艺过程进行检查和验证。
易被误诊为急性心肌梗死的高血压并发症为
A.肌钙蛋白B.肌球蛋白C.肌动蛋白D.原肌球蛋白阻止肌动蛋白与横桥结合,调节肌肉收缩过程的是
张某,男性,28岁,因胸部受伤出现胸痛,呼吸急促,口唇发绀,脉率120次/分,血压80/50mmHg。呼吸时能听到空气出人伤口的响声。气管移向健侧,患侧叩诊呈鼓音。应首先考虑此患者为
主诉检察官陈某办理某单位的一起走私案。此时,他应当遵循的基本要求是下列哪一项?()
对个人汽车贷款人的贷后检查的主要内容包括()。
义务教育阶段的教学计划应具有的三个基本特征是()
人民军队建设的根本原则是()。
有a、b、c三种浓度不同的溶液,按a与b的质量比为5:3混合,得到的溶液浓度为13.75%;按a与b的质量比为3:5混合,得到的溶液浓度为16.25%;按a、b、c的质量比为1:2:5混合,得到的溶液浓度为31.25%。问溶液c的浓度为多少?()
据英国《每日快报》报道,美国科学家宣称已经在鳄梨、西兰花和黄瓜内发现一种天然的化合物,对于老鼠有着明显的抗老化效果,而且也可能对人类有效。研究人员目前已经开始对一小部分人进行了临床试验。据研究人员称,老龄老鼠的饮用水中被添加了这种名为NMN的化合物之后,出
最新回复
(
0
)