首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-05-26
57
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema anti commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by ______.
选项
A、customers
B、increased sales
C、the producer
D、reduced prices
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/cblC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Greatwritersarethosewhonotonlyhavegreatthoughtsbutalsoexpressthesethoughtsinwordswhichappeal______toourmin
Weplantostartearlyonourjourneytomorrow,______weoversleep.
Thehardtruthisthat______Lucy,______hertwinsisterhaven’tyetdoneenoughtogetapassinggradeforthecourse.
Inthissixthgradeclassroom,youwouldfind______.Asmallpercentageofgirlsmakingupthecomputerscienceclasseswould
WhatwasE.B.White?Whatwastheauthor’spurposeforwritingchildren’sbooks?
Acompletelynewsituationwill______whentheexaminationsystemcomesintoexistence.
Antiquefurniture______.AsmalltownontheborderbetweenEnglandandWales______.
Theyaregoingtohavetheserviceman______anelectricfanintheofficetomorrow.
Napsterisacomputersoftwarecompanythatletsuserscopymusic.Overfiftymillionpeoplehaveenjoyedthecopyrightedmusic
Socialforcesthatprevailedinthecountryafter1890furtherinfluencedtheirdevelopment.
随机试题
钢材的高温性能包括哪些?
简析《沙恭达罗》第四幕的艺术特色。
设函数f(x)在区间[0,4]上连续,而且∫1xf(t)dt=x2-,则f(2)=________.
其他药与之合用可使其吸收减少其他药与之合用可使其血药浓度降低
患儿8岁,患上呼吸道感染2周后,出现食欲减退、乏力、尿少、水肿。体温37.5℃、血压增高。尿蛋白、红细胞各(+),补体C3低。诊断为急性肾小球肾炎。其首选的护理诊断/问题是
甲某于2007年3月20日取得一级建造师注册执业证书,由于工作单位变动,于2008年6月20日按规定办理了注册变更手续。根据有关规定,甲某的注册有效期应当截止到()。
行业分析历史资料研究法的资料来源包括( )。
导游人员要想提高自己的语言技能,平时应()
《中小学教师职业道德规范》规定的教师为人师表的内容可以概括为()
我国80%的卫生资源集中在城市,城市卫生资源的80%又集中在大医院,呈“倒三角”,而卫生服务的需求大部分在基层,呈“正三角”,导致大医院资源闲置,小医院资源不足。以患者为中心,根据其不同要求提供相应服务并追求顾客满意度,已成为当下市场运作下供方的生存之基。
最新回复
(
0
)