2. 外语
  3. My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be the

My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be the

admin2014-01-07  79
问题     My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be they Brainstorm or ITWeb readers.
    My job is not to get your corporate message across. If you want to get your corporate message out to the market take an advertisement, or, failing that, do a good enough job that your clients get your message and spread it for you, then you wouldn’t be so desperate that you have to attempt to force me to do it.
    Secondly, my job is to take information from any sources as I feel are relevant or necessary, and process it into one smooth, seamless story that makes sense, and is easy and pleasant to read. It is not my job to print every single word of jargon and marketing waffle that spews from your lips. Should you choose to spew jargon and marketing waffle during an interview, it will not be used. Try plain, simple English in future.
    What my job reminds me of is to use comments and quotes that provide knowledge and insight, not to use anything you have said merely because you have said it. What I use and what I do not use in a story is my privilege. Should I choose not to use your quote there is nothing you can do about it.
    Further, my job is to write stories that my readers want to read, thus keeping the magazine or website’s ideas alive and kicking, and thus providing advertisers with an audience to advertise to. Should I write what you want me to write my readers will stop reading and you will have no vehicle for your marketing and advertising.
    Additionally, should you have a hissy fit and threaten to pull your ads, or never advertise again, because I ran a story you did not like, or did not use your quotes, or looked at you funny when you were having a bad day, you are not going to get a sympathetic response. You will get a positive and professional response. Nice people will kindly attempt to explain to you about press freedom, and what is enshrined in SA’s constitution, and that "really, really, we’re sorry but advertising people have no control over what those journalists do".
    What you will get from me is the pleasure of never being interviewed by me again. I will not be blackmailed. I will not be bullied. And I most certainly will not interview you again, knowing that if you happen to take an ad for that feature you will assume I am running your quotes to keep you happy. Conversely, I will not do an interview knowing that if I do not run your quotes you will assume it is because you have not taken an ad.
    So the next time you have the urge to ask me if you can approve copy, or tell my sales team that you will not take an ad unless you are guaranteed editorial, remember the above and think about what you are actually doing. You are asking me to compromise my ethics, credibility, reputation, integrity and—ultimately—my career and I will not do that—for you or anyone.
The author suggests that corporate message should be sent to the consumers primarily by
选项 A、committing to advertising.
B、improving product quality.
C、spreading public praise.
D、attracting more readers.
答案A
解析 题干中的primarily表明我们要查找传达商业信息的首选做法，第2段第2句中的or，failing that，表明其前面提到的take an advertisement就是首选做法，该句提到的其他做法都是在“广告”这个途径失败后才采取的，由此可见，本题应选A。
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