首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumers Still Waiting for Personalized Videos to Drive Intent Vocabulary and Expressions sophistication smartphone alig
Consumers Still Waiting for Personalized Videos to Drive Intent Vocabulary and Expressions sophistication smartphone alig
admin
2018-06-10
63
问题
Consumers Still Waiting for Personalized Videos to Drive
Intent
Vocabulary and Expressions
sophistication smartphone align
favorability consolidate
According to the study, what percentage is the average increase in purchase intent of a standard static ad?
Consumers Still Waiting for Personalized Videos to Drive Intent
Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions.
A Millward Brown Digital study looks at the effectiveness of advertising at 1 exposure to an ad, a digital video ad has an average 1.1% increase in purchase intent, whereas a standard static ad has an average 0. 2% increase in purchase intent, and a rich media ad has an average 0. 6% increase in purchase intent.
There’s a perfect opportunity to build video applications to show what specific pieces of furniture look like in a room or several pieces of clothes pieced together, but brands have not reached that sophistication.
Building a video app that allows consumers to pull together pieces of furniture to configure a layout based on the dimensions of a room, or pulling together pieces of clothing to complete an outfit, would personalize the experience.
Since Millward Brown Digital began measuring digital advertising, favorability of all digital formats has consistently lagged behind television advertising, and other traditional formats, by nearly 50%. While in the U. S. multiscreen audiences spend 147 minutes per day watching TV, they spend 297 minutes with digital screens.
The attention span of consumers has much to do with the success of a video advertisement, especially when watching it on a smartphone. It takes between five and 10 minutes to complete a task on desktop and five to eight on a smartphone.
The Millward Brown Digital data identifies four best practices for enhancing the effectiveness of a brand’s digital video presence. They include: tap into consumer emotions, consolidate the source of the audio and the video rather than to help focus consumers, align the complexity of the message and the length of the creative to become more effective, and consider the platform where the ad will serve up to the consumer. Brands may need something that quickly captures the attention of the audience.
选项
A、1.2%.
B、1.1%.
C、0.6%.
D、0.2%.
答案
D
解析
根据原文“…whereas a standard static ad has an average 0.2% increase in purchase intent…”,可知是0.2%,所以D为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/chrO777K
本试题收录于:
CATTI三级口译综合能力题库翻译专业资格(CATTI)分类
0
CATTI三级口译综合能力
翻译专业资格(CATTI)
相关试题推荐
In1930,W.K.Kelloggmadewhathethoughtwasasensibledecision,groundedinthebesteconomic,socialandmanagementtheori
Theroadaccidentleftatleast10people______.
Thereasonwhysomanypeoplesitbeforethetelevisiontonightisthattherewillbea______gameofWorldCup.
AAccommodation住宿Oneisneveratalossforaplaceto(1)inMalaysia.Thecountry’scitiesandmajortownshavea(2)r
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swants.Theproblemwearefacedwithisthatour【C1】___
______intooceansandriversisaseriousformofpollution.
Ifyouleftyourbookonthetableovernight,youwouldfindthefollowingmorningthatitwasstillexactlywhereyouhadleft
AlmosteverydaythemediadiscoversanAfricanAmericancommunityfightingsomeformofenvironmentalthreatfromlandfills,g
Thehousehelivedinfortenyearscollapsedyesterdaybecausesomeofthewoodhaddecayed.
随机试题
维果斯基认为,儿童有两种发展水平:一是儿童的现有水平,二是即将达到的发展水平。最近发展区就是在这两种水平之间的()。
男性,65岁,健康体检发现右肺上部直径2cm占位病灶,无自觉症状,拟诊肺癌。到门诊咨询,哪种肺癌手术效果较好
下列哪项属于高危家庭
下列关于胆色素的叙述,正确的是
根据《物权法》,土地承包经营权属于()。[2014年真题]
小丁说:“只要高局长过目,2006年年度统计报告就不会出错。”小陈说:“如果我和小丁认真负责,高局长就不要过目。”小马说:“高局长审过了2006年统计报告,他一眼就看出其中一个统计数字有问题。”假如三人中有一人说错并且高局长确实看过2006年统计报告,那么
某日.一位上车不久的乘客发现手提袋被人割开,装在里面的2000元钱不见了。乘客说上车前手提袋还是好的,因当时还没有人下车,于是司机把车开到附近的派出所。经过调查寻找.发现2000元已被扒手扔在椅子下面。嫌疑人有甲、乙、丙、丁。甲说:“反正不是我干的。”乙
爸爸比女儿大33岁,他的年龄正好是女儿的4倍;女儿和她妈妈的年龄加一起正好为50岁,那么妈妈今年()岁。
OnesillyquestionIsimplycannottolerateis"Howdoyoufeel?"Usuallythequestionisaskedofamaninaction—amanwalking
Whatdoesthespeakerreportabouttheheatwave?
最新回复
(
0
)