首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2015-10-20
26
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and has transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts(NESTA)found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rattier good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
The author mentions the survey conducted by NESTA to show that
选项
A、around 80% of the British people forget online-electioneering.
B、new media are not as effective as expected in the election.
C、most politicians have not put the new media into full play to win voters.
D、the novelty of the new media should not be confused with its importance.
答案
B
解析
例证细节题。根据专有名词NESTA定位到第二段。该机构调查结果表明:“79%的英国人记不起……甚至也不记得看过任何相关的电子邮件”,并称政治家并未发挥新媒体的巨大潜力去拉拢选民。故不难选出B项(新媒体在大选中并不如预期那样有效)为答案。
转载请注明原文地址:https://kaotiyun.com/show/ckzZ777K
0
考研英语一
相关试题推荐
TheElectromagneticRadiationAffectsOurLifeWhethermobilephonescancausecancerremainsanopenquestion.Buttheyare
Itisallverywelltoblametrafficjams,thecostofpetrolandthequickpaceofmodernlife,butmannersontheroadsarebe
Paragraph2iswritteninthepassageButeightyorevenninety...normallife-spanforhumans(paragraph3)isclosetinmeaning
Everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.Therearecost
ManyforeignerswhohavenotvisitedBritaincallalltheinhabitantsEnglish,fortheyareusedtothinkingoftheBritishIsle
ManyforeignerswhohavenotvisitedBritaincallalltheinhabitantsEnglish,fortheyareusedtothinkingoftheBritishIsle
ManyforeignerswhohavenotvisitedBritaincallalltheinhabitantsEnglish,fortheyareusedtothinkingoftheBritishIsle
KarlVonLinne(orLinnaeus,asheiswidelyknown)wasaSwedishbiologistwhodevisedthesystemofLatinisedscientificnames
In1995GeorgeGilder,anAmericanwriter,declaredthat"citiesareleftoverbaggagefromtheindustrialera."Electroniccomm
Mostpeopledon’tenjoyfacingthedifficultsituationsthatsometimesoccurwithcoworkersintheworkplace.Suchsituationsma
随机试题
犬、猫尿道炎抗菌消炎治疗时肌内注射的首选药物是
A、遗传因素B、长期吸烟C、饮食不洁D、嗜酒E、局部不洁肾岩翻花的发生与哪一因素有关
《特种设备安全法》确定的压力容器类特种设备,是指盛装(),承载一定压力的密闭设备。
应采用未来适用法处理会计政策变更的情况有()。
在化学学习中化学平衡的知识对电离平衡知识的影响属于()。
语文教学评价的类型包括书面交流评价和()。
患者,女性,29岁。腭前部肿胀3个月,X线片见腭中线前部一圆形透射区。镜下见衬里上皮为复层鳞状上皮和假复层纤毛柱状上皮。最可能的病理诊断是()。
计算∫0xf(t)g(x—t)dt(x≥0),其中,当x≥0时,f(x)=x,而
Whatdoesthespeakermainlydiscuss?
A、 B、 C、 B由“丽丽的父亲给了她一把钥匙。”可知图B与钥匙有关,为正确答案。
最新回复
(
0
)