首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consum
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consum
admin
2021-01-08
92
问题
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed by the Federal Trade Commission.
The commission’s revised "Green Guides" warn marketers against using labels that make broad claims, like "eco-friendly". Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
" This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product," said Jon Leibowitz, chairman of the commission.
The revisions come at a time when green marketing is on the rise. According to a new study, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4% . In 2009, the number dropped to 9% .
But while the number of advertisements may have dipped, there has been a rapid spread of eco-labeling. There are both good and bad players in the eco-labeling game.
In the last five years or so, there has been an explosion of green claims and environmental claims. It is clear that consumers don’t always know what they are getting.
A handful of lawsuits have been filed in recent years against companies accused of using misleading environmental labels. In 2008 and 2009, class-action lawsuits(集体诉讼)were filed against SC Johnson for using "Greenlist" labels on its cleaning products. The lawsuits said that the label was misleading because it gave the impression that the products had been certified by a third party when the certification was the company’s own.
" We are very proud of our accomplishments under the Greenlist system and we believe that we will prevail in these cases," Christopher Beard, director of public affairs for SC Johnson, said, while acknowledging that "this has been an area that is difficult to navigate. "
Companies have also taken it upon themselves to contest each other’s green claims.
David Mallen, associate director of the Council of Better Business Bureau, said in the last two years the organization had seen an increase in the number of claims companies were bringing against each other for false or misleading environmental product claims.
" About once a week, I have a client that will bring up a new certification I’ve never even heard of and I’m in this industry," said Kevin Wilhelm, chief executive officer of Sustainable Business Consulting. " It’s kind of a Wild West, anybody can claim themselves to be green. " Mr. Wilhelm said the excess of labels made it difficult for businesses and consumers to know which labels they should pay attention to.
How did Christopher Beard defend his company’s labeling practice?
选项
A、There were no clear guidelines concerning green labeling.
B、His company’s products had been well received by the public.
C、It was in conformity to the prevailing practice in the market.
D、No law required the involvement of a third party in certification.
答案
A
解析
推理判断题。定位句指出,克里斯多夫·比尔德承认贴绿色标签已成为一个难以驾驭的领域,由此可见,在贴绿色标签这一方面没有清晰明确的指导方针,故答案为A)。
转载请注明原文地址:https://kaotiyun.com/show/clP7777K
0
大学英语六级
相关试题推荐
Mostofustendtothinkthatattractivepeoplearealwaysatanadvantageinlifeandenjoyfarmoreopportunitiesthanaverage
近年来,中国政府进一步加大体育馆建设投资,以更好地满足人们快速增长的健身需求。除了新建体育馆外,许多城市还采取了改造旧工厂和商业建筑等措施,来增加当地体育馆的数量。在政府资金的支持下,越来越多的体育馆向公众免费开放,或者只收取少量费用。许多体育馆通过应用现
A、Agenerationofwomenwillbepromotedintheirpositions.B、Anumberofexcellentwomenwillfindtheircareeropportunities.
A、Hehasthreetelevisions.B、HewatchesTVveryoften.C、HewatchesTVonlywhenheisnotbusy.D、HewatchesTVtorelaxhimse
ThedirectraysofthesuntouchtheequatorandstrikenorthwardtowardtheTropicofCancer.IntheSouthernhemispherewinter
In1915EinsteinmadeatriptoGottingentogivesomelecturesattheinvitationofthemathematicalphysicistDavidHilbert.H
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychangedthe【C1】______purchaseofaTexaslow-endhotelinto
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf’sassertionthatsocialchangeexistseverywhere.T
A、Becausetheselanguagesareusedonlyinremoteareas.B、Becausetheofficiallanguageofacountryrarelychanges.C、Because
A、Thebankisprovidingmorefavorabletaxes.B、Thebankiscollectingmorefeesthanheexpected.C、Hereceivesabankstatemen
随机试题
Rowethinksacivilizedlifeismadepossiblebypeopledoing________.
齿条就是基圆()的齿轮。
油井酸化后,要及时下生产管柱投产。()
金融远期合约最主要的特点是
到1927年春,北伐胜利进军,革命势力从珠江流域推进到()
从一般原理引申出个别结论的方法是()
桥梁在温度变化时,桥面有膨胀和收缩变形,为此通常在()设置伸缩缝。
会计电算化后,会计人员重新分工是在会计软件进入试用阶段后进行的。()
某军用车辆采用的蜂窝式轮胎,这是一种镂空的汽车轮胎结构,不用充气也不怕钉子。下列关于蜂窝式轮胎的表述,错误的是:
A、 B、 C、 C原句是说Judy住在对面大楼的八层。图片[A]画的是第六层楼,图片[B]画的是第七层,图片[C]是第八层,所以,应该选[C]。
最新回复
(
0
)