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Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the
admin
2013-12-10
23
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】____________ it will undoubtedly find【C8】______from employees who see their jobs【C9】______On the other hand, high-quality products and service standards should bring almost complete approval,【C10】______low-quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C13】
选项
A、countered
B、defeated
C、repelled
D、compelled
答案
A
解析
这句话的意思是:如果一个企业有良好的形象,那么对手就很难与之抗衡或者效仿。A选项countered意为“反对。反击,抗衡”,B选项defeated意为“击败,战胜”,C选项repelled意为“击退,抵制”,D选项compelled意为“强迫,迫使”。本句中空格所填词应能与imitate并列,其程度相当,如果选择“打败”或者“抵制”,那么竞争者效仿这一获得良好形象的企业就无从谈起。表示竞争双方的抗衡,此处countered更合适。
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0
考研英语一
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