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After yuppies and dinkies, a new creature from adland stalks the block. The NYLON, an acronym linking New York and London, is a
After yuppies and dinkies, a new creature from adland stalks the block. The NYLON, an acronym linking New York and London, is a
admin
2011-06-29
110
问题
After yuppies and dinkies, a new creature from adland stalks the block. The NYLON, an acronym linking New York and London, is a refinement of those more familiar categories such as jet- setters and cosmocrats (cosmopolitan aristocrats...do keep up). Marketing professionals have noted that【1】the demise of Concorde, a new class of high-earner increasingly【2】his or her time shuttling【3】the twin capitals of globalization. And NYLONS prefer their home comforts【4】tap in both cities. Despite the impressive【5】of air miles, they are not adventurous people.
As【6】from Tom Wolfe’s Masters of the Universe of the 1980s, NYLONS have done more than well【7】the long boom and new economy of the last ten years. They are DJs, chefs, games designers, Internet entrepreneurs, fashionistas, publishers and even a(n)【8】band of journalists and writers. They are self-consciously trendy and some are even able to【9】houses in both cities. Others will put up【10】a house in one, and a view【11】a room in the【12】. of course, their horizons do【13】beyond just New York and London. For many, Los Angeles is an important shopping mall.
More significantly for adland, NYLONS provide some useful marketing savings. Campaigns no longer have to differ very much in the two cities,【14】NYLONS bring them ever closer together. The restaurants are the same, with Nobu now in London and Conran in New York. Many plays【15】in both cities at the same time, and DJs shuttle between the two,【16】the same garage to the same people in【17】clubs. Time Out and Wallpaper are the magazines of【18】. All this is fine for NYLONS. But not so much【19】for everybody else watching Notting Hill turn【20】a pale imitation of Greenwich Village.
选项
A、enlarge
B、extend
C、expand
D、widen
答案
B
解析
本题考核的知识点是动词。A表示“扩大”;B表示“延伸,扩展”;C表示“扩张”;D表示“加宽”。根据句义,B是答案。他们的活动范围延伸到伦敦和纽约之外的其他地方。
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0
考博英语
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