首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
(72)To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not to
admin
2018-07-18
28
问题
(72)
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling.
Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship"
to move as much of these goods as possible.
Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor(努力)to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction— the firm and the customer—and each must be satisfied before trade occurs.(73)
Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers.
A striking example of the importance of catering to the consumer presented itself in mid-1985 , when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢复)of the Classic Coke, which was then marketed alongside new. King Customer ruled!
In discussing the marketing concept, the author focuses on______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
A
解析
推理判断题。文章第一段介绍了“市场营销”概念普及之前的情况,即生产厂商只关心生产效率和产品销售;第二段介绍了市场营销的概念及其特点;第三段进一步分析了营销概念的特征并举例说明。由此可知,文章主要是围绕市场营销的特征来说明的。故选A。
转载请注明原文地址:https://kaotiyun.com/show/d3PC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
Afire______duringthenightandalargenumberofhouses______toashes.
Carservicingissomethingthateverycarownerhastoexperienceatleastsometimeoftheyear.Thebestmethodtoservice
Topreservefood,thegrowthofbacteria(细菌)mustbecontrolled.Water,warmth,andfoodareallneededforbacteriatobecomes
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterofthe20thcentury.【C1】______inthe1900smost
PeopleinBeijingwearalotofclothingduringwintertodefendoffthecold.IntheUnitedStates,however,peoplewearlessp
Stillwantalaptop?Thatissoyesterday.Getreadyforthenextstageinthepersonalcomputerrevolution:It’stheultra-thin
TodaytheofficiallanguageoftheUnitedStatesandmostofCanadaisEnglish.However,Frenchalmostbecametheofficiallangu
Thoughtechnicallyquiteadvancedtoday,theInternetisfarfrombeingpopularwithaveragehouseholdusersinsomedeveloping
Theproposalontheimprovementoftheinvestmentenvironmentisacceptedbyallthemembersofthecommittee.
TheBritishpainterwhohadbeenpraisedveryhighly______tobeagreatdisappointment.
随机试题
领导者处理一些目标明确、要求具体的重大事项时,所宜采用的授权方式是【】
身热,下利臭秽,肛门有灼热感,胸脘烦热,口干作渴,喘而汗出,苔黄脉数,治疗首选
小儿无尿是指24小时尿量少于
为保证用药安全有效,药品说明书的"药品适应证"书写中应注意区分的是
有人说,珍藏是一种智慧;也有人说,放弃是一种哲学。请结合自身,谈谈你对这句话的理解。
市场领先一步,运筹帷幄,而反应迟钝的大众像______一样被市场引导;但是,伴随着文化市场的发展,大众会越来越成熟,他们在文化市场上由被动变为主动,并形成自己的明确意识,反过来制约市场的发展。填入划横线部分最恰当的一项是()。
某商场在一次活动中规定:一次购物不超过100元时没有优惠;超过100元而没有超过200元时,按该次购物全额的9折优惠;超过200元时,其中200元按8折优惠,超过200元的部分按5折优惠。若王先生在该商场购买的物品付费180元,则购买的物品在举办活动前需要
_____est-ce_____onvamanger
Whatwillthewomandotomorrow?
Excuseme,sir.Couldyoutellme______?
最新回复
(
0
)