首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became less honest. D、They became better produced. BHow did green
A、They became more popular. B、They were more regulated. C、They became less honest. D、They became better produced. BHow did green
admin
2009-08-19
65
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They became more popular.
B、They were more regulated.
C、They became less honest.
D、They became better produced.
答案
B
解析
How did green advertisements change after the first wave?
[A]和[B]的意思相矛盾,根据命题规律,这类选项中往往有一个是答案。再根据文中提到的 In 1992 the Federal Trade Commission established guidelines for green marketing,followed shortly by state governments可知,绿色广告在第一次浪潮后受到了更严格的监管,故答案为[B]。
转载请注明原文地址:https://kaotiyun.com/show/d5pK777K
0
大学英语六级
相关试题推荐
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtounitearesumeaccordingtothefollowinginforma
Ifpeoplecan’ttellallkindsofcolors,wecansaytheyarecolor-blind.Mostcolor-blindpeoplecansee【T1】______butcannott
Nomatterhowlongorshorttheletteris,whatreallycountsisthatit’sheart-warming.
ItwasnotuntilIwenttocollege______Ibecameinterestedincomputerprogramming.
说明:假定你是中国某大学代表团团长王东,给美国一所大学的Jackson教授写封信。内容:1.表达你对他盛情款待的感谢;2.谢谢他把你介绍给大学里的很多知名教授和著名的学者认识:3.现在已经平安到家:4.希望有进一步的合作;5.如果要人在中国做些
FlyingBlueisafrequentflierrewardsprogramofferedbyAirFranceandKLMRoyalDutchAirlines.FlyingBluemembersenjoyth
Whathavescienceandtechnologybroughthumanbeings?Scienceandtechnologyhavebeenbringinghumanbeingstremendous______.
Musiccanspreadacrosseverywhereand【T1】______thedistancebetweenpeopleofdifferentcountries.AmericanNBAstarKobeBryan
Itwasnotuntilthenextmorning________theparentsdiscoveredthechildrendidnotreturnhomelastnight.
A、Smallcompanies.B、Industrialists.C、Tradeunions.D、Theyoungergeneration.BWhichgroupofpeoplewelcomestheshorter-hour
随机试题
试求型号为NKL—10—400—6的电抗器的感抗XL。
虚拟存储器是()
OnefineafternoonIwaswalkingalongFifthStreet,whenIrememberedthatitwasnecessarytobuyapairofsocks.WhyIwishe
片剂包衣时包隔离层应选用的辅料为片剂包衣时打光时应选用的辅料为
乳牙牙髓炎的特点包括()。
下列情形中,应当进行预算调整的有()。
关于破产费用和共益债务的清偿,下列表述中正确的有()。
资本结构
简述教学过程的基本特点。
下列关于个人理想与社会理想的关系,表述正确的有()
最新回复
(
0
)