2. 外语
  3. A) What makes a business idea good? Have you ever thought you had a great idea for a business but didn’t do anything about it, o

A) What makes a business idea good? Have you ever thought you had a great idea for a business but didn’t do anything about it, o

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问题     A) What makes a business idea good? Have you ever thought you had a great idea for a business but didn’t do anything about it, only to find out that, a short while later, someone else did? How do you know if you’ll be able to make the business work?
    B) If you think you want to start your own business you have to first eliminate any doubts you may have about yourself and your abilities. That means that you have to first identify your own strengths and decide if you’re the type of person who can build a business and make it a success. Once you have determined that, then you need a good—no, make that a great—idea for a business.
    Do you have what it takes?
    C) There are some basic skills that you, as a potential business owner, should have. If you don’t have them then you need to at least have a friend or family member who does or be willing to pay an outside service or consultant to do these things for you.
    D) Financial management and accounting—If you don’t have the skills now, you either need to take the time to learn, or have someone else you can depend on to handle this side of the business for you.
    E) Marketing—You have to be able to sell yourself or your business. If people don’t know about you, then you won’t get any business, and if you don’t have any business then, technically, you aren’t really in business. So, marketing is a very important part of your skill set. Fortunately, it is also an easy skill to farm out to experts.
    F) Management skills—You must have the management skills and organizational skills in order to run your business. If you have no management experience at least start reading management books of all types that would apply to your business.
    G) Determination, enthusiasm, energy—No one ever said being your own boss was easy! In fact, you’ll probably work harder than ever—you’ll just get to reap more of the benefits. You have to have the energy to make your business succeed. If you have any doubts, then maybe you should rethink the idea. If you read the success stories behind many businesses, you’ll see the recurring theme that the business owner had no doubts that he or she would succeed, or that the thought of failing never entered their minds.
    Identifying your talents
    H) For some, coming up with the business idea is the easy part. They simply turn a hobby, or something else that they love doing, into a business. In some cases, this works great. In other cases, it doesn’t work so great. Why the difference? Because you can’t just try on the pants when you want to buy the whole suit. In other words, there are a lot of different things to consider when you’re trying to come up with an idea for a business that will fit you.
    I) Those people that have made a go of it by converting their hobby into a business were lucky in that there was a market for their business in the first place. It doesn’t matter how skilled you are and how much you love building those miniature replicas (复制品) of Star Wars (tm) Millennium Falcons inside authentic 1940’s 6-ounce Coca-Cola(tm) bottles, if there aren’t people who want to buy them (i. e. a market) then you’re not going to be able to support yourself doing it. It will still be a "hobby".
    J) It still makes sense, however, to start a business that is based on things you know and are good at. You just can’t stop there. It is also possible to start a business based on something you know nothing about. In this case, however, you probably should try and learn as much as you can before you get in too deeply. Or, consider buying a franchise (特许经营权) that offers training, or an existing business from someone you can pump for information. You can also try working in the industry for a few months to pick up information. You may be surprised at how much you can learn even in low level positions.
    Finding business ideas that fit your talents
    K) The Internet is full of websites that list page after page of business ideas. We don’t list those ideas here, but have provided links to some sites that do on our Links page. What we want to do is to help you discover and evaluate the ideas that appeal to you and best fit you as an individual.
    L) Any list of business ideas you find will basically boil down to three types of businesses. Those business types are manufactured products that you build and sell yourself, distributed products or services that you buy wholesale and then resell at a higher price, and services that you provide.
    M) For those three business types, there are typically four possible strategies. The strategies you might use include inventing a completely new product for a completely new market, inventing a completely new product for an existing market, improving on an existing product and selling it to the existing market, and selling an existing product to a completely new market.
    N) Coming up with an idea for any of these areas requires some observation skills and creative thought. Start with the things you know about and enjoy and look for ways to make improvements, or sell them to new people. Be observant everywhere you go. Look at how existing businesses operate and make note of the problems you see. Can you come up with a way to eliminate those problems? Can you see a way to improve the service, product or marketability of it? Do you see trends in the market such as larger retired populations? Are there special products or services that increasing market will need?
    O) Brainstorm with friends, write everything down, and study your list often. Make notes as you think of them. Ideas multiply into lots of new ideas. Evaluate these ideas based on what you like and what you know about. Once you’ve narrowed the list down to the finalists, read on to find out how to evaluate those ideas.
    Other deciding factors
    P) There are few more things to consider when thinking about starting your own business. They include the followings: Your own level of commitment—Consider the extent or length to which you would go to make your business work (i. e. travel, commuting, relocating, etc.). Your family’s support and approval of your idea—Having the support of your family is very important to the success of your business, as well as the stress levels you endure in working to making it happen. Make sure you have the support you’ll need both emotionally and from a workload standpoint. Zoning restrictions for the location you are looking at—Make sure you know the restrictions on the types of businesses that can occupy a space (particularly if you are operating your business out of your home). Your town planning office or City Hall can provide that information. Your willingness to seek outside help if you need it—Don’t hesitate to get professional help for your business. There are many resources that can provide you with great ideas and information that can help manage more efficiently and perhaps even find that "edge (优势)". The compatibility of the business with your lifestyle—If you’re a night person and hate mornings then you probably don’t want to open a doughnut shop. Make sure your business idea fits the schedule you work best in.
The person who wants to set up his business should first know what his advantages are.
选项
答案B
解析 由题干中的should first know what his advantages are定位到B段第二句。同义转述题。B段主要讲述了创立企业的人员应该首先摈弃对自己能力的疑虑。建立自信，并了解自己的优势和性格特点，最终获得成功。题干中的know what his advantages are对应原文中的identify your own strengths，故选B。
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