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  3. In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worr

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问题     In a global survey released in 2012, half the respondent admitted to buying things they really did not need. Two thirds are worried that consumers are buying too much. Such concerns may be justified. Many consumers have become trapped in debt. Researchers say that instead of making us more satisfied, high levels of consumption may lead to greater stress and unhappiness!
    As consumers, we are subjected to a great amount of marketing. What is the goal of marketers? To meet wants into needs. Marketers know that consumer behavior is driven largely by emotion. So advertisements and the shopping experience itself are designed for maximum emotional appeal.
    When you ask a consumer: Why do you buy so much? He or she may answer: I want to improve my quality of life. It is natural that people want a better life. Advertisers bombard us with messages that all of our desires — better health, security, relief from stress, and closer relationships — can be achieved by making the right purchases.
    But actually, as our number of possessions increases, our quality of life can actually decrease. Additional time and money are needed to care for more material things. Stress levels rise because of pressure from debt, and there is less time for family and friends. So you should protect yourself from becoming a victim of clever marketers. You should put emotion aside, and compare marketing promises with reality.
The first paragraph tells us that______.
选项 A、half the things people buy are not needed
B、most consumers are trapped in debt
C、excessive buying is common
D、consumption brings satisfaction
答案C
解析 主旨题。第一段讲到2012年的一个调查中，一半的受访者(responders)都承认自己买过不需要的东西，三分之二(two thirds)的受访者在焦虑消费者购买得太多。由这句话可知，A选项是错误的：half并非指的商晶，而是受访者。B选项也是错误的，因为原文说的是many(很多)，而不是most(大多数)。该段最后一句讲到“高度消费可能会带来更大的压力和不开心”，证明D选项是不正确的。因此本题正确答案为C(过度消费很常见)。
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