首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s thre
admin
2013-02-05
50
问题
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America’s three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers’ websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft’s MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google’s new service extends AdSense in three ways. Instead of Genie’s software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google’s head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
Which of the following is nor included in Google’s new service which extends AdSense?
选项
A、Advertisers will be able to select the specific sites where they want their ads to appear.
B、Advertisers pay on the basis of the number of people who browse the ad.
C、Advertisers are offered ads with animation.
D、Advertisers will be advised on the contents.
答案
D
解析
本题问一下“哪一项不是谷歌扩展了AdSense 的服务”。题文相关部分在短文第四、五、六段,文中提到"Google’s new service extends AdSense in three ways... advertisement will instead be able to select the specific sites where they want their ads to appear... The second change involves pricing ... The thir
转载请注明原文地址:https://kaotiyun.com/show/dAI7777K
0
大学英语六级
相关试题推荐
Formanyyears,peoplebelievedthatthebrain,likethebody,restedduringsleep.Afterall,wearerenderedunconsciousbysl
A、Theyonlylikethemselves.B、Theyarenotbotheredbyfailures.C、Theyknowhowtobecomebetter.D、Theycanalwaysmakeadif
GraduateeducationistheDetroitofhigherlearning.MostgraduateprogramsinAmericanuniversitiesproduceaproductforwhic
A、Heisasfatasapotato.B、HeisfondofwatchingTV.C、Helikespotatoesverymuch.D、Hedoesn’tknowmuchaboutTV.B由男士提到的
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendinglessthantheyhaveindecades,andindustryprofessio
A、Nomorephonecalltoher.B、Aphonecallinafewdays.C、Achangeofthesalesman.D、Adiscountofthegoods.A预览选项可知,[A]和[B
A、Theenrolmentform.B、Thehandbook.C、AustraliaandItsPeople.D、Thedescriptionofthecourses.B信息明示题。对话中男士说自己不知道怎样填写入学表,女士
A、Warmerclothes.B、Moreaggressiveclothes.C、Clothesofbrightercolors.D、Morecasualclothes.C分析选项可知,本题很可能与衣服的类型有关。由对话中的peo
A、Hecan’tfindanidealdate.B、Heistoocommon.C、Hehasfailedtorealizehisdreams.D、HeisdeceivedbyMrs.Right.A选项均为“
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendinglessthantheyhaveindecades,andindustryprofessio
随机试题
儿童能单独在不同情景中,同样能够按照群体规范表现稳定的亲社会行为属于角色扮演法的()
A.没有证据地怀疑他人不忠或者怀疑自己有某种疾病,并确信不疑B.没有计划性的冲动行为C.又称表演型人格D.不遵守社会规范E.主动意识下降癔症型人格的特点是
A.0.5寸B.1.5寸C.2寸D.4寸E.6寸足少阴肾经在胸部的循行为旁开前正中线
患者,男,35岁。头痛连及项背,恶风畏寒,口不渴,舌苔薄白,脉浮紧。治疗应首选
此患儿其心脏由哪4种畸形组成( )。此患儿突然发生昏厥、抽搐最可能并发( )。
患者,男性,61岁,患糖尿病5年,一直采用口服的降糖药,但血糖控制不佳。今查空腹血糖10.8mmol/L,餐后2小时血糖17.7mmol/L入院,医嘱:注射胰岛素。属于强化胰岛素治疗后最常见的不良反应的是
证券投资分析的基本的分析流派有()
注意事项1.本试卷由给定资料与作答要求两部分构成。考试时限为150分钟。其中,阅读给定资料参考肘限为40分钟,作答参考时限为110分钟。2.一律使用现代汉语作答,未按要求作答的,不得分。3.请在答题卡上作答。严禁折叠答题卡!给定资料1.近年来,创
城墙是古代城市的标志,也是研究城市发展的独特角度。对中国城墙的描述,自古以来就大量出现在正史、方志、文学作品或绘图绘画中,并且是都城学、规划学、军事学等多门学科的重要研究对象,这说明城墙并非一堵“墙”那么简单。可以说,每一座古城墙,都是一本厚重的大书,每一
下面的程序的运行结果是 a=1 b=1 Do a=a^2 b=b+1 LoopUntilb>5 Print"k=";a;Spc(4);"b=";b+a
最新回复
(
0
)