首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel i
In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel i
admin
2011-03-14
41
问题
In recent years, Israeli consumers have grown more demanding as they’ve become wealthier and more worldly-wise. Foreign travel is a national passion; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service else where, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to "Have a nice day" has caught on all over Israel. "Nobody wakes up in the morning and says, ’Let’s be nicer,’" says Itsik Cohen, director of a consulting firm. "Nothing happens without competition."
Privatization, or the threat of it, is a motivation as well. Monopolies that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls "the revengeful (报复的) consumer". When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, "People wanted revenge for all the years of bad service." The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour. The graceless E1 A1 Airlines, which is already at auction, has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, "You can feel the change in the air." For the first time, praise outnumbers complaints on customer survey sheets.
The example of E1 A1 Airlines shows that
选项
A、revengeful customers are a threat to the monopoly of enterprises.
B、an ad campaign is a way out for enterprises in financial difficulty.
C、a good slogan has great potential for improving service.
D、staff retraining is essential for better service.
答案
A
解析
结构题。例子出现在第二段,根据该段中的“…monopolies that until recently have been free to take their customers for granted now fear…”可知,A项正确。举出夸张的广告词只是说明它们受到的冲击和影响有多大,而不是说打广告本身的作用,所以B不对;C、D也与文章的意思不符。
转载请注明原文地址:https://kaotiyun.com/show/dNsa777K
本试题收录于:
MBA联考(英语)题库专业硕士分类
0
MBA联考(英语)
专业硕士
相关试题推荐
对基础研究投入大量经费似乎作用不大,因为直接对生产起作用的是应用型技术。但是,应用技术发展需要基础理论研究作为后盾。今天,纯理论研究可能暂时看不出有什么用处,但不能肯定它将来也不会带来巨大效益。上述论证的前提假设是()
为降低成本,华强公司考虑对中层管理者大幅减员。这一减员准备按如下方法完成:首先让50岁以上、工龄满15年者提前退休,然后解雇足够多的其他人,使总数缩减为以前的50%。以下各项如果为真,则都可能是公司这一计划的缺点,除了()
Nameshavegainedincreasingimportanceinthecompetitiveworldofhighereducation.Ascollegesstriveformarketshare,they
Accordingtoarecentsurveyonmoneyandrelationships,36percentofpeoplearekeepingabankaccountfromtheirpartner.Wh
Accordingtoarecentsurveyonmoneyandrelationships,36percentofpeoplearekeepingabankaccountfromtheirpartner.Wh
Well-trainedcollegegraduates,especiallythosewhohaveagoodcommandofoneortwoforeignlanguages,areingreat______in
Statefinancialsupportgiven______scholarshipshasstimulatedthestudentstogreaterefforts.
Geniusissomethingthatisdifficulttomeasurequantitativelysinceitisauniquequality,althoughmostofuscanrecognize
Geniusissomethingthatisdifficulttomeasurequantitativelysinceitisauniquequality,althoughmostofuscanrecognize
Geniusissomethingthatisdifficulttomeasurequantitativelysinceitisauniquequality,althoughmostofuscanrecognize
随机试题
习近平强军思想深刻回答的两大时代课题是()
吴茱萸汤的主治病证可见
Marywashedherface______.
平胃散功效是
影响药物经皮吸收的因素包括有
演播室的施工中,与土建工序搭接关系为()。
甲公司2000年12月2日购入不需要安装的管理用设备,价值3000万元,预计使用年限10年,净残值为零,采用平均年限法计提折旧。甲公司2007年以前所得税税率为33%,2007年预计2008年所得税税率变更为25%。预计使用年限、净残值、折旧方法与税法相同
提高记忆效果的方法有()。
胡锦涛总书记指出,要完善劳动保护机制,让广大劳动群众实现体面劳动。请谈谈你的感想。
HarvardprofessorHarveyMansfieldstirredupcontroversyrecentlybycriticizingtheviolentgradeinflationathisinstitution
最新回复
(
0
)