首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These hab
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These hab
admin
2013-11-12
39
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors — habits — among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits," said Dr. Curtis, the director of the Hygiene Center at the London School of Hygiene & Tropical Medicine. "We wanted to learn from private industry how to create new behaviors that happen automatically."
The companies that Dr. Curtis turned to — Procter & Gamble, Colgate-Palmolive and Unilever — had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day — chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins — are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns," said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habits is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable(可行的)."
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through cruel and endless advertising. As this new science of habit has emerged, controversies have erupted when the tactics(手段)have been used to sell questionable beauty creams or unhealthy foods.
According to Dr. Curtis, habits like hand washing with soap .
选项
A、should be further cultivated
B、should be changed gradually
C、are deeply rooted in history
D、are basically private concerns
答案
A
解析
根据题干中的Dr.Curtis和hand,soap将本题出处定位于第2段首句。该句引用Curtis博士的话: “现在仍然有一些像不用肥皂洗手这样重要的公共卫生问题,由于我们还想不出怎样改变人们的行为习惯,这些问题仍然在吞噬生命。”言外之意,Curtis博士认为像用肥皂洗手这样的习惯必须进一步培养,故答案为A)。B)是针对该句中的to changepeople’s habits设的干扰项,文中说的是改变不用香皂洗手的习惯,而非改变用香皂洗手的习惯,故排除;文中未提到像这样的习惯是根植于历史的问题,故排除C);D)与该句中的fundanlental public health problems矛盾,故排除。
转载请注明原文地址:https://kaotiyun.com/show/dO27777K
0
大学英语六级
相关试题推荐
A、Practiceharder.B、Don’tgiveup.C、Stoptryingtobeasuperstar.D、Findanotherpartner.B男士说女士应该另找一个羽毛球搭档,因为自己并没有什么进步,女士说他不
TheGeneralElectricCompany,oftencriticizedforthecomplexityofitsstructureandtheresultingopacityofitsnumbers,sai
Everypersonhasadreamofhowtheywouldlivetheirlifeifhedidnothavetospendalargeamountofhistimeworking.Most
Computerhackershave【B1】______thesystemofthecompanythatrunstheNasdaqstockexchangeinNewYorkbutdidnot【B2】______
A、Jointcustody.B、Visitationrights.C、Allproperties.D、Estatepayments.B细节题。浏览选项可知此题考查细节。男士问女士Areyougoingtogivehimjoin
AccordingtoBT’sfuturologist,IanPearson,theseareamongthedevelopmentsscheduledforthefirstfewdecadesofthenewmil
A、Shedoesn’twanttoattendtheconference.B、Shewonderswhethertheprofessorisanaccountant.C、Shedoubtsclasswillbeca
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcenturyandthediffusionofprintinginthe15thand1
A、Lookforthephotosofpoisonivyinthelibrary.B、Takeadrugthatpreventsrashes.C、Avoidcertainfoods.D、Stayoutofthe
A、Lookdownatourfeet.B、Lookaheadofus.C、Controlourrunningspeed.D、Lookatthecarsahead.B细节辨认题。短文中提到,跑步时应该尽量抬起头来向前看,
随机试题
在糖酵解酶系中催化不可逆反应的酶有
某男,50岁。患高血压10年,常服降压药。一周前出差,归途中头痛、呕吐,认为是患感冒,自服银翘解毒片。次日发现左侧躯体运动障碍及解黑便而急诊。体检:左侧肢体瘫痪,血压为180/105mmHg,实验室检查:Hb9g/dl,OB(++),SP7g/dl,A4.
男,34岁,反复发作性四肢抽搐伴意识丧失2年余。入院前8小时四肢抽搐频繁发作,每次持续15~25分钟,伴尿失禁及舌咬伤;发作间歇期意识不清。既往粪便中曾有白色节片。头颅CT可见多发性钙化灶。诊断应首先考虑
宜点刺出血,应首选:
麻醉药溶液中加入血管收缩剂其目的除外的是
男,7岁。6小时前由载货车上跌下,伤后即有呼吸困难,并逐渐加重,入院查体:脉搏130次/分,血压80/50mmHg,呼吸22次/分,颜面发绀,吸气性呼吸困难,颈、上胸部有皮下气肿,气管向左移位,右侧呼吸音消失,其诊断首先考虑
对于新兴产业中的企业来说,发展风险与机遇共存,在进行战略选择时,应该考虑()。
()不是培训效果评价的内容。
乳粉是以牛乳为原料,经杀毒、浓缩和()而制成的粉末状产品。
下列关于个人在社会历史中的作用的说法,正确的有()
最新回复
(
0
)