首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2016-04-30
34
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more mternationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
事实细节题。文章最后两句提到,特纳宣称在CNN的新闻广播中“foreign”一词将不再被使用,全球化的通讯已经使得世界各国相互依靠,从而不再需要"foreign"这类东西,也就是说所有人都应当具有国际观念,因此A为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/dZe7777K
0
大学英语四级
相关试题推荐
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partofthewarmingisnatural;wehaveexperienceda20,00
CaringforElderlyParentsCatchesManyUnpreparedA)LastJuly,JulieBaldocchi’smotherhadamassivestrokeandwasparalyzed.
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionas
WhenRobertoFelizcametotheUSAfromtheDominicanRepublic,heknewonlyafewwordsofEnglish.Educationsoonbecameanig
TheEarthhasbeenstrippedofupto90%ofitsspeciesfivetimesbeforeinthepast450millionyears.Nowit’sabouttohappe
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,agonizingdeathofourentireagriculturalsectorbydrought,acheck
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,agonizingdeathofourentireagriculturalsectorbydrought,acheck
SoonafterstartinghisjobassuperintendentoftheMemphis,Tenn.,publicschools,KrinerCashorderedanassessmentofhisne
SoonafterstartinghisjobassuperintendentoftheMemphis,Tenn.,publicschools,KrinerCashorderedanassessmentofhisne
随机试题
我国幅员辽阔,各地、各方面的差异很大。为了使教学不脱离实际而补充必要的乡土教材贯彻的教学原则是()。
子宫颈鳞癌Ⅱa期的治疗效果是
《医疗事故处理条件》规定,医患双方不能确定患者死因或对死因有异议时,应在患者死亡后多长时间内进行尸检,或者具备尸体冻存条件的,可以延长至多少天
林某,男,历岁。发作性喉间痰鸣气促20年,平时短气,动则加剧,心慌,耳鸣,腰膝酸软,时有烦热,颧红。舌红,少苔,脉细数。检查:双肺闻及哮鸣音,胸部X线示双肺透亮度增高,膈肌下移。宜选用方
编制生产预算中的预算期生产量项目时,需要考虑的因素有()。
三边长均为整数且最大边长为2009的三角形共有多少个?()
纠纷:诉讼:裁判
在PowerPoint97演示文稿中,如果要在放映第五张幻灯片时,单击幻灯片上的某对象后,跳转到第八张幻灯片上,选择“幻灯片放映”菜单下的“【】”对话框可进行设置。
A、Becausetheyprovethedirecteffectofreductionintelevisionviewing.B、Becausetheyshowthegreatimportanceofphysical
"MadeinChina"lostitsnoveltylongago.Thelabelhasbecome【C1】______inmuchoftheworld,sticktoshoes,toys,clothesand
最新回复
(
0
)