首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
admin
2012-03-12
61
问题
Read this text taken from a business magazine.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. (0) H Now the Ikea (pronounced I-KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low-service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) .............
It’s difficult for small retailers to compete with Ikea’s low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) ............. But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real-life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog—mailed to consumers who live within an hour’s drive of the store—detail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesn’t offer delivery either. (11) ............. Ikea does offer some services. For example, it starts a children’s playroom—because parents shop better when they don’t have their kids in tow. (12) ............. (13)............. But because Ikea’s sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled.
As an Ikea manager explains, "If we offered more services, our prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices. " He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy—including its service level—to consumer differences and evolving competition. (14)............. Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that there’s no waiting list for the next shipment.
A To keep costs low, service is spartan.
B Though successful, it still has room for improvement.
C The two most important features of the mass-merchandising format are great variety of merchandise and low cost.
D But most consumers can carry the "knock-down" furniture home in car.
E Most furniture retailers buy producer’s product lines at big wholesale furniture markets.
F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States.
G And a restaurant at the store offers consumers low-cost meals and a place to think over big
purchase decisions.
H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.
选项
答案
E
解析
该项意思是:很多家具经销商在家具批发市场上购买成品。这句和后句在意思上形成对比,故答案为E。
转载请注明原文地址:https://kaotiyun.com/show/db7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Howdidthespeakerlearnaboutthebusiness?
Whattypeofbusinessdoesthespeakerworkfor?
Whattypeofbusinessdothespeakersmostlikelyworkfor?
Answer回答
Leavingamessageonanansweringmachine
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
2岁小儿。麻疹后轻咳、纳差、消瘦4周,双肺无啰音,PPD(-)。本例哪种诊断可能性最大
分享性妄想
生态系统的生物组分有哪三大功能类群?试论述各类群的生态功能。
患者,女,27岁。妊娠38周,患心脏病。刚临产,产科情况暂无异常。心功能Ⅱ级。对其错误的护理是
右心功能不全引起的呼吸困难是由于
如果企业发出存货的会计政策发生变更,则下列指标中,受到影响的有()。
甲直辖市部分市民向人民法院提起行政诉讼,以其合法权益受到侵害为由,请求人民法院撤销市政府颁布的《道路交通管理办法》,人民法院应当受理。()
对收入和财富分配的结果进行纠正,属于财政()职能的范畴。
"Tobeornottobe:thatisthequestion"isawell-knownquotationfrom
BeautyandBodyImageintheMediaA)Imagesoffemalebodiesareeverywhere.Women—andtheirbodyparts—selleverythingfrom
最新回复
(
0
)