首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Marketing: how to ensure that a company’s marketing literature is attractive to customers
Marketing: how to ensure that a company’s marketing literature is attractive to customers
admin
2010-02-11
80
问题
Marketing: how to ensure that a company’s marketing literature is attractive to customers
选项
答案
Suggested answers: a.To ensure that your company’s marketing literature is attractive to customers, you must first go through the following steps before you write your message: First, you need to determine your specific purpose. Is it to persuade prospects to buy your products or your service? Second, you need to analyze your target customers. Make sure what they like and dislike, then make your message cater to their tastes. Third, you need to choose the ideas to include, and then collect all the facts to back up these ideas, and finally, you need to outline and organize your message. You need to make sure the message is helpful to build or maintain the customers’ goodwill. b.To communicate with your customers effectively, you should first go through the following steps before write your message: The first step is to determine your specific purpose, because you must know your purpose. The second step is to analyze your audience—readers or listeners. It is important to adapt your messages as much as possible to the recipients’ views, mental filters, and needs. In all communications consider the areas on which your recipients are likely to be well informed or uninformed; pleased or displeased; positive, negative, or neutral; interested and enthusiastic or uninterested and unreceptive. Then you can move on to the next steps, such as choosing the ideas to include, collecting all the facts and outlining or organizing your message.
解析
mental filter精神滤除。neutral中立的。unreceptive不会接受的,接受能力不强的。
转载请注明原文地址:https://kaotiyun.com/show/dhOd777K
本试题收录于:
BEC高级口语题库BEC商务英语分类
0
BEC高级口语
BEC商务英语
相关试题推荐
Whomostlikelyarethespeakers?
Inwhichofthefollowingfactorsdoestheweatheroftonightandthatoftomorrowdiffer?
A、 B、 C、 CYes,itcameanhouragoanswershasthemailarrivedbyprovidingatime.Choice(A)confusest
Whatistherelationshipbetweenthemanandthewoman?
Whatisthepurposeofthemeeting?
Whatinformationdoesthemanprovidethewoman?
A、 B、 C、 CItalwaysbeginsafewminuteslateanswerswhenwilltheperformancebegin.Choice(A)confusesthes
A、 B、 C、 CIt’llprobablyrainsoon.Thesecondspeakerconcludesthatacloudyskywillleadtorain.Choice(A)c
A、 B、 C、 B(A)使用与minutes有关的词hours,设置陷阱。(B)针对出租车十分钟之内就会赶到的安排表示感谢,前后衔接自然顺畅。(C)使用与minutes相似的词minute。设置陷阱。
Whathavebeenthemostmemorableexperiencesofyourcareer?
随机试题
氢氯噻嗪的利尿作用的机制是:
房地产测量的基本内容有()等。
下列情形中,可以认定为工程转包的有()。
采用流量系数K=80快速响应喷头的系统,喷头的布置应符合()场所的有关规定。
某企业拟投资甲项目,计划投资额为1000万元,其报酬率的概率分布如下表:企业以前投资类似项目的投资报酬率为20%,标准离差率为30%,无风险报酬率为50%。根据上述资料,回答下列问题:甲项目报酬率的标准离差率为()。
下列句子中没有语病的一项是:
青年人的梦想是无边无际的,有时候好像是不可思议的。但这恰巧是青年人的可爱之处。也是他们的个性所在,对于他们的梦想,我们不应嘲笑和讥讽,相反应该理解和包容。每个青年人都有自己的棱角,也许通过时间的考验和历练,棱角会慢慢被磨平,梦想逐渐被现实所击败。但是这个过
Oneofthemostwidelydiscussedsubjectsthesedaysisenergycrisis.Automobiledriverscannotgetgasoline;homeownersmayno
按照实验的伦理规范,以人类为被试,使用图片诱发恐惧情绪的实验结束后,在被试离开前,需要做的是()。
CustomsofBulgaria:MarriageandFamily保加利亚习俗:婚姻与家庭Theaverageageforwomentomarryisbetween18and25.25tendto(1)
最新回复
(
0
)