首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’ s wealth, and
Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’ s wealth, and
admin
2017-11-19
62
问题
Nationally, an ageing population is a problem. But locally it can be a boon. The over-50s control 80% of Britain’ s wealth, and like to spend it on houses and high-street shopping. The young "generation rent", by contrast, is poor, distractible and liable to shop online.
People aged between 50 and 74 spend twice as much as the under-30s on cinema tickets. Between 2000 and 2010 restaurant spending by those aged 65-74 increased by 33%, while the un-der-30s spent 18% less. And while the young still struggle to find work, older people are retiring later. During the financial crisis full-time employment fell for every age group but the over-65s, and there has been a rash of older entrepreneurs. Pensioners also support the working population by volunteering: some 100 retirees in Christchurch help out as business mentors.
Even if they wanted to, most small towns and cities could not capture the cool kids. Mobile young professionals cluster, and greatly prefer to cluster in London. Even supposed meccas like Manchester are ageing: clubs in that city are becoming members-only. Towns that aim too young, like Bracknell and Chippenham, can find their high streets full of closed La Senzas(a lingerie chain)and struggling tattoo parlours.
Companies often lag behind local authorities in working this out. They are London-obsessed, and have been slow to appreciate the growing economic: heft of the old—who are assumed, often wrongly, to stick with products they learned to love in their youth. But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound, "similar to what we saw with the pink". The window will not remain open forever: soon the baby boomers will start to ail, and no one else alive today is likely to have such a rich retirement.
Meanwhile, with the over-50s holding the purse strings, the towns that draw them are likely to grow more and more pleasant. Decent restaurants and nice shops spring up in the favoured haunts of the old, just as they do in the trendy, revamped boroughs of London. Latimer House, a Christchurch furniture store full of retro clothing and 1940s music, would not look out of place in Hackney. Improved high streets then entice customers of all ages.
Indeed, gentrification and gerontification can look remarkably similar. Old folk and young hip-sters are similarly fond of vinyl and typewriters, and wander about in outsized spectacles. Some people never lose their edge.
According to Caroyln Freeman of Revelation Marketing,______.
选项
A、the old stick with products they learned to love in their youth
B、the baby boomers also favour pink as we see
C、the grey market will not grow forever
D、Britain will have a marketing surge aiming at old folks
答案
D
解析
根据题干定位到第四段。原文指出But Caroyln Freeman of Revelation Marketing reckons Britain could be on the verge of a marketing surge directed at the grey pound,“similar to what we saw with the pink”.由此可推断出D项“英国会掀起针对老人进行的市场营销热潮”为正确答案。A项“老人只会购买年轻时就认定了的产品”,与卡罗琳.弗里曼无关。B项“婴儿潮时期出生的人也喜欢粉色,像我们看到的那样”,是对原文的曲解。C项“老人市场不会永远发展”与卡罗琳.弗里曼无关,也与原文不符,原文The window will not remain open forever是说市场的机会转瞬即逝。
转载请注明原文地址:https://kaotiyun.com/show/dpIZ777K
0
考研英语一
相关试题推荐
Thereisvirtuallynolimittohowonecanservecommunityinterests,fromspendingafewhoursaweekwithsomecharitableorga
Theideathatmusicmakesyousmarterhasreceivedconsiderableattentionfromscholarsandthemedia.Currentinterestin【C1】__
Theideathatmusicmakesyousmarterhasreceivedconsiderableattentionfromscholarsandthemedia.Currentinterestin【C1】__
Airpollutionkilledaboutsevenmillionpeoplelastyear,makingittheworld’ssinglebiggestenvironmentalhealthrisk,theW
Rememberbooks?Theywerethosepiecesofpaperwithwordsprintedonthem【C1】______inbetweentwo,sometimes,【C2】______covers.
Rememberbooks?Theywerethosepiecesofpaperwithwordsprintedonthem【C1】______inbetweentwo,sometimes,【C2】______covers.
Rememberbooks?Theywerethosepiecesofpaperwithwordsprintedonthem【C1】______inbetweentwo,sometimes,【C2】______covers.
Rememberbooks?Theywerethosepiecesofpaperwithwordsprintedonthem【C1】______inbetweentwo,sometimes,【C2】______covers.
Rememberbooks?Theywerethosepiecesofpaperwithwordsprintedonthem【C1】______inbetweentwo,sometimes,【C2】______covers.
AThank-youLetterforHospitalityWritealetterofabout100wordsbasedonthefollowingsituation:Lastweekendyou
随机试题
A.三叉神经节B.B淋巴细胞C.脊髓后根神经节或脑神经的感觉神经节D.唾液腺、乳腺、肾、白细胞E.骶神经节EBV潜伏部位是()
简述教学的启发性原则及其要求。
铝合金门窗外框与墙体的缝隙填塞,应按设计要求处理,下列哪种填缝材料不适合?[2001-112]
图示质量为m的三角形物块,其倾斜角为θ,可在光滑的水平地面上运动。质量为m的矩形物块又沿斜面运动。两块间也是光滑的。该系统的动力学特征(动量、动量矩、机械能)有守恒情形的数量为:
某实施监理的工程,建设单位与施工单位按照《建设工程施工合同(示范文本)》签订的施工合同约定:工程合同价为200万元,工期6个月;预付款为合同价的15%;工程进度款按月结算;保留金总额为合同价的3%,按每月进度款(含工程变更和索赔费用)的10%扣留,扣完为止
某双代号网络计划如下图所示,其关键线路有()条。
商业银行信用风险管理部门采用回收现金流法计算某个债项的违约损失率时,若该债项的回收总金额为1.04亿元,回收总成本为0.44亿元,违约风险暴露为1.2亿元,则该债项的违约损失率为()。
“四社”(华中师大2005年研)
下面程序的功能是将一个字符串str的内容倒序,请填空。#inelude<stdio.h>#include<strins.h>main(){inti,j,【】;charstr[]={"12345
A=AudiA3B=HondaCivicC=Rover200D=ToyotaCamryHybridWhichcar...hasadriverseatthatcanbeadjustedtofitmo
最新回复
(
0
)