2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C10】
选项 A、go for
B、go about
C、go through
D、go with
答案B
解析 词汇题。固定搭配词组的词义辨析。goabout“着手做，从事”，如：He finished thisbook，and very soon went about a new one．他写完这本书，很快就开始着手写新的一本。go for“爱好，喜欢”，如：I really go forjazz．我十分喜欢爵士乐。go through“仔细检查”，如：The professor went through thestudents’papers．教授仔细检查了学生的论文。go with“与……一致，与……相配”，如：The color of this dress goes beautifullywith your complexion．这条裙子的颜色与你的肤色很相称。本句说先找出消费者的所好，然后生产出这种产品，因此，go about(开始做这件事情)符合题意，为正确答案，而其他三项均不符题意。
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