首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2013-06-23
70
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://kaotiyun.com/show/dxeK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Studentswhoflyhalfwayacrosstheworldtostudyinanothercountrygetusedtothenewtimezoneafterafewdays.
A、Atthesupermarket.B、Intherestaurant.C、Intheman’shome.D、Inthewoman’shome.A地点判断题。女士是在超市看到男士的,故可以得出答案A。
ALEASEThisleaseismadeonNovember2nd,2005betweenMr.RichardZhang(hereinafter(以下)referredtoastheLandlord(租让
A、About10people.B、Upto20people.C、90people.D、120people.A事实细节题。问题问多少人能参加会议,男士回答“about10”可以得出答案A。
IntheMiddleAgesstudents______.Modernindustrymusthavedeveloped______.
Withthedevelopmentoftheeconomy,advertisementshavebecomeincreasinglyimportantindailylife.Advertisementscangive
A、Inashoeshop.B、Inawarehouse.C、Inadepartmentstore.D、Inastoreforman’sclothes.C男士问男装在六楼吗?女士回答说在四楼,六楼是家电。由此可推测出谈话的
yougotUl5latewon’tbeasufficientexcuseforyourbeinglateforclass.
Becarefulwhenyou’redriving______thenarrowbridge.
Thefirstparagraphmainlytellsusthat______.WhichofthefollowingisNOTaboutchangesadvertisingbroughttoAmerica?
随机试题
朦胧诗时代开始的标志作品是()
包装上必须有“无菌”字样或图形符号的是( )。
海岸带的泥沙来源有()。
财产清查制度是通过定期或不定期对各项财产物资进行实地盘点和对库存现金、银行存款、债权债务进行清查核实的一种制度。()
()是指一国国际关系发生重大变化,如对外发生战争、领土被侵占等,或一国内部动荡不安,如意识形态分歧导致革命、恐怖事件造成骚乱、经济利益冲突、地方性争斗及政党分裂等因素所可能造成损失的风险。
______appearedtomethatheenjoyedthefoodverymuch.
中国抗日战争的起点是()。
阅读材料,回答下列问题。物联网将使我们的世界更加智能化。通过物联网,主人在路上能够遥控家中的电器做家务;顾客在超市能够了解商品的生产和流通过程的主要信息,假冒伪劣商品将无从遁形:企业信息监控中心能够自动协调生产过程;农作物会“主动"发出该浇水、该
甲、乙、丙、丁四位球迷有一段对话。甲说:“Y球队能进入决赛。”乙说:“如果X球队能进入决赛,那么Y球队也能进入决赛。”丙说:“我看Y球队不能进入决赛,但X球队能进入决赛。”丁说:“X球队不能进入决赛。”如果四人中只有一人是对的,那么可以推出(
数据库系统的并发控制主要方法是采用哪种机制?
最新回复
(
0
)