首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2013-06-23
61
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者)with the message that there were fewer calories (热量单位, 卡路里) in every slice. It turned out that the bread was not dietetic(适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’ s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as Well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
题干意为“文章主要是关于…”。文章开篇就说明广告既有消极的一面又有积极的一面,后面通过正反两方面的例子来论述这个观点。故选C。
转载请注明原文地址:https://kaotiyun.com/show/dxeK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
SharingEconomicLossesThroughInsuranceEachminuteofthedayornight,everyonefacesapossiblefinancialloss.Savings
HowwouldJohngotoschoolonthenextmorning?Hetook______
A、Heisgoingtopassthetest.B、Heisnotconfidentaboutthetest.C、Thetestisverydifficult.D、Thetestisquiteeasy.BH
WhatdifferencesaretherebetweenBritishEnglishandAmericanEnglish?Thedifferencesinvolvegrammar,______,etc.
ThereisagreatdifferencebetweentheclimateofnorthernChinaandthatofthesouthernpart.IntheSouth,summerisveryho
Without(permit)______,thesebookscan’tbetakenawayfromthelibrary.
A、Shehaspencilsandpaperforhim.B、Theywillbefriendsafterclass.C、Shecan’thelphiminanyway.D、Shehasenoughnotes
What’sLarry’sJob?Heis______ontheGoldenGateBridge.
ExperiencethebluewatersandnaturalspiritGreatGoldenLake,inTainingGlobalGeopark,islocatedinTainingCountyof
随机试题
设静止卫星通信系统工作在6/4GHz频段,若地球站与卫星的距离为40000km,则上、下行自由空间传播损耗分别是多少?(lg2=0.3,lg3=0.477)
关于雌激素生理作用的叙述,正确的是
A.维生素B6B.维生素KC.维生素CD.维生素B1谷氨酸残基γ羧化酶辅酶的辅助因子是
第一期乳癌的肿块直径不超过
A.异烟肼B.异烟腙C.盐酸乙胺丁醇D.对氨基水杨酸钠E.吡嗪酰胺在酸性条件下,与铜离子形成红色螯合物的药物是
关于金属非金属矿山主要排水设施的说法中,正确的是()。
()是对会计对象进行的基本分类,是会计核算对象的具体化。
银行进行市场细分要遵循()原则,即细分市场后,能通过合理的市场营销组合战略打入细分市场。如若不然,不管细分市场多么具有吸引力,商业银行也只能“临渊羡鱼”,从而失去了细分的意义。
根据政府采购法律制度的规定,下列各项中,不属于政府采购方式的是()。
下列有关经济制度与经济体制的论述,错误的是()。
最新回复
(
0
)