首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
admin
2015-10-07
102
问题
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Advertising Effect
The important factor to consider
The 【L31】______customers must travel affects the probability that they will buy the product.
Methods of communication
Advertising slogans are easier to remember if there is a 【L32】______played with them.
Mandy’s Candy Store appeals to people’s sense of 【L33】______to draw in customers.
To an ad campaign for digital products, it is 【L34】______that is extremely important.
Effect on your product sales
The customer’s 【L35】______after he or she experiences the ad is most important.
Marketing strategies
On international flights, it is wise for advertisements to be displayed in the common 【L36】______of most passengers.
Very few young people buy 【L37】______
The UNESCO website would be a good place to advertise for companies aiming to improve the 【L38】______
One good location to place ads for sunscreen is the 【L39】______
A good scene for a water purification commercial would be 【L40】______
【L33】
Hello class, and welcome back to Marketing Strategies. This week I will expand upon last week’s lecture by talking about factors you should consider when creating advertising materials and the effects they can have on your product sales.
Lesson one: limit your advertising to the geographic area of your target market. Though you may have a product that people want in a large area, the distance that customers are willing to travel is a significant factor in their choice of where to purchase that product.
Take this example - if you are really hungry and decide you want a burrito, would you choose the restaurant that is a block from your apartment, or the one that is just as good - or even slightly better - across town? Of course you’ll pick the closer restaurant.
Next, there’s the method of communication to your target market. How do you decide among radio ads, TV commercials, fliers, or even word of mouth?
While we often think of the visual presentation of ads, there is much more to advertising than the look. Studies show that consumers are much more likely to remember advertising slogans if there is also a sound played. Did you know that your sense of smell is closely linked with memory? Think about Mandy’s Candy Store up the road. Every time you walk past it, you can just smell the chocolate, right? I bet you can almost smell it now. Just mentioning the name brings about the smell memory, and in turn a chocolate craving. What better way to sell chocolate bars?
Obviously sometimes appealing to the senses isn’t the most practical way to advertise. For example, it is a good idea to come up with a marketing strategy that adapts to the product, especially digital products. The flexibility of this kind of product is extremely important, so it is very common for advertisers to form one single layout for all of their ads - the visual, the medium, even the majority of the content - and simply update the ad each time they come out with a new version.
Remember, advertising is all about stirring up the right feeling in your potential customers, whether by stimulating the senses, appealing to intellect, and so on. Once the customer experiences the ad, the important thing is his or her reaction. Someone could love the ad you made, but unless he or she considers buying the product, you have failed to get the reaction you were looking for.
So once you have successfully reached your target customer and you have his or her business, often you will want to expand to a larger market. More often than not, the same marketing strategies you used in your small campaign may not work for a larger audience. The larger you scale your product, the more factors you must consider. For instance, Apple operates worldwide, so they must tailor their advertising for each market they enter. Often you’ll see Apple ads on international flights that appear not only in English, which is the lingua franca of most regions, but also in the native language of the majority of passengers. I traveled to Russia last week, and it was really interesting to see the same Nike ad that I have seen a hundred times - except this time it was in Russian!
Okay, going back to the medium of the advertisement, even after choosing to create print ads(instead of radio announcements, television commercials, etc)there is more to consider. If you print your ad in a newspaper, it will be read by a far different audience than if you print your ad in a popular magazine. Would you put an ad for the new Justin Bieber album in a newspaper? Probably not, because that product is most suitable for youths. Let’s face it - do you know anyone under the age of 25 that buys a newspaper? No!
Now let’s try a few strategy exercises. Imagine you are a company that is aiming to improve the environment by making products that reduce human waste. How would you advertise your product? Clearly it would send the wrong message if you put up fliers or other materials that cause lots of waste paper. Consider instead putting commercials on the Health Channel, or buying ad space on websites like UNESCO.
Or here’s another example: What is one great place to advertise suntan lotion? How about a swimming pool? It has the exact group of people that need the product.
Alright, one last thing. Let’s say you’re filming a commercial for a water filter pitcher. What would be good scenery to use for the background? Think about somewhere calm and relaxing with clean, fresh water. Can’t you see how much more effective a commercial with the beautiful scenery and flowing rivers of a national park would be than, say, water dripping from a tap?
So to wrap things up today, think about the geography of your target market, the type of marketing material you should use, and the most effective way to appeal to the customer in order to make a successful ad campaign.
That is all I have for you all today. Make sure to read through chapter 8 for Monday if you have not done so already. OK, now I’d be happy to answer any questions you may have...
选项
答案
chocolate
解析
chocolate本题题干中“Mandy’s Candy Store”是非常明显的定位词,专有名词在录音中会原词重现:人们每次经过Mandy’s Candy Store都能闻到chocolate的香味。
转载请注明原文地址:https://kaotiyun.com/show/dz8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Whatmaybethenegativeeffectsofpeoplenotobeyingthetrafficrules?
Describeanimportantdecisionthatyouhavemade.Youshouldsay:whatthedecisionwaswhenyoutookthedecisionwhattheres
Whataretheadvantagesanddisadvantagesofonlineadvertising?
Howhasfamilysizeinyourcountrychangedoverthelastfewdecades?
Whatimportantthingsshouldacandidatefindoutbeforeacceptingajob?
Somepeopleprefertospendtimewithoneortwoclosefriends.Otherschoosetospendtimewithalargenumberoffriends.
Youreadinanewspaperanadvertisementofferingscholarshipsforoverseasstudents.Writealettertothenewspaper.Inyo
Thechartbelowshowsthetotalnumberofminutes(inbillions)oftelephonecallsintheUK,dividedintothreecategories,fro
Questions28-29Completethenotes,whichshowhowtheapproachestodefining’talent’havechanged.ChooseONEorTWOWORDSfro
随机试题
《断魂枪》刻画人物性格的主要手法是()
阅读下面的文字:初,郑武公娶于申,曰武姜,生庄公及共叔段。庄公寤生,惊姜氏,故名曰寤生。遂恶之。爱共叔段,欲立之。亟请于武公,公弗许。及庄公即位,为之请制。公曰:“制,岩邑也。虢叔死焉,他邑唯命。”请京,使居之,谓之京城大叔。祭仲曰:“都城过百雉,国之害
国家实行医师资格考试制度,目的是检查评价申请医师资格者是否具备()
A、调节渗透压B、调节pH值C、调节粘度D、抑菌防腐E、稳定剂滴眼剂中加入下列物质其作用是磷酸盐缓冲溶液
甲公司适用的增值税税率为17%,2013年初应付职工薪酬的余额为560万元。2013年有关职工薪酬的业务如下:(1)甲公司以其生产的每台成本为8000元、售价(含增值税)为11700元的液晶电视机作为福利发放给生产一线职工(每人1台)。假定甲公司有1
某饮料制造企业为增值税一般纳税人,2014年取得销售收入20000万元,出租闲置的包装物取得租金收入10万元;处置废弃的厂房取得处置收入8万元,假设该企业2014年实际发生广告费7000万元,则2014年该企业在计算应纳税所得额时准予扣除的广告费为(
下列费用中,不属于运营费用的是()
11,26,411,816,1621,()
以下叙述中错误的是______。
Thereareabout105malesbornforevery100females,butthis(36)______dropstonearbalanceattheageofmaturity,andamon
最新回复
(
0
)