首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
Complete the notes below. Write NO MORE THAN TWO WORDS for each answer. Advertising Effect The important factor to consider
admin
2015-10-07
49
问题
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Advertising Effect
The important factor to consider
The 【L31】______customers must travel affects the probability that they will buy the product.
Methods of communication
Advertising slogans are easier to remember if there is a 【L32】______played with them.
Mandy’s Candy Store appeals to people’s sense of 【L33】______to draw in customers.
To an ad campaign for digital products, it is 【L34】______that is extremely important.
Effect on your product sales
The customer’s 【L35】______after he or she experiences the ad is most important.
Marketing strategies
On international flights, it is wise for advertisements to be displayed in the common 【L36】______of most passengers.
Very few young people buy 【L37】______
The UNESCO website would be a good place to advertise for companies aiming to improve the 【L38】______
One good location to place ads for sunscreen is the 【L39】______
A good scene for a water purification commercial would be 【L40】______
【L33】
Hello class, and welcome back to Marketing Strategies. This week I will expand upon last week’s lecture by talking about factors you should consider when creating advertising materials and the effects they can have on your product sales.
Lesson one: limit your advertising to the geographic area of your target market. Though you may have a product that people want in a large area, the distance that customers are willing to travel is a significant factor in their choice of where to purchase that product.
Take this example - if you are really hungry and decide you want a burrito, would you choose the restaurant that is a block from your apartment, or the one that is just as good - or even slightly better - across town? Of course you’ll pick the closer restaurant.
Next, there’s the method of communication to your target market. How do you decide among radio ads, TV commercials, fliers, or even word of mouth?
While we often think of the visual presentation of ads, there is much more to advertising than the look. Studies show that consumers are much more likely to remember advertising slogans if there is also a sound played. Did you know that your sense of smell is closely linked with memory? Think about Mandy’s Candy Store up the road. Every time you walk past it, you can just smell the chocolate, right? I bet you can almost smell it now. Just mentioning the name brings about the smell memory, and in turn a chocolate craving. What better way to sell chocolate bars?
Obviously sometimes appealing to the senses isn’t the most practical way to advertise. For example, it is a good idea to come up with a marketing strategy that adapts to the product, especially digital products. The flexibility of this kind of product is extremely important, so it is very common for advertisers to form one single layout for all of their ads - the visual, the medium, even the majority of the content - and simply update the ad each time they come out with a new version.
Remember, advertising is all about stirring up the right feeling in your potential customers, whether by stimulating the senses, appealing to intellect, and so on. Once the customer experiences the ad, the important thing is his or her reaction. Someone could love the ad you made, but unless he or she considers buying the product, you have failed to get the reaction you were looking for.
So once you have successfully reached your target customer and you have his or her business, often you will want to expand to a larger market. More often than not, the same marketing strategies you used in your small campaign may not work for a larger audience. The larger you scale your product, the more factors you must consider. For instance, Apple operates worldwide, so they must tailor their advertising for each market they enter. Often you’ll see Apple ads on international flights that appear not only in English, which is the lingua franca of most regions, but also in the native language of the majority of passengers. I traveled to Russia last week, and it was really interesting to see the same Nike ad that I have seen a hundred times - except this time it was in Russian!
Okay, going back to the medium of the advertisement, even after choosing to create print ads(instead of radio announcements, television commercials, etc)there is more to consider. If you print your ad in a newspaper, it will be read by a far different audience than if you print your ad in a popular magazine. Would you put an ad for the new Justin Bieber album in a newspaper? Probably not, because that product is most suitable for youths. Let’s face it - do you know anyone under the age of 25 that buys a newspaper? No!
Now let’s try a few strategy exercises. Imagine you are a company that is aiming to improve the environment by making products that reduce human waste. How would you advertise your product? Clearly it would send the wrong message if you put up fliers or other materials that cause lots of waste paper. Consider instead putting commercials on the Health Channel, or buying ad space on websites like UNESCO.
Or here’s another example: What is one great place to advertise suntan lotion? How about a swimming pool? It has the exact group of people that need the product.
Alright, one last thing. Let’s say you’re filming a commercial for a water filter pitcher. What would be good scenery to use for the background? Think about somewhere calm and relaxing with clean, fresh water. Can’t you see how much more effective a commercial with the beautiful scenery and flowing rivers of a national park would be than, say, water dripping from a tap?
So to wrap things up today, think about the geography of your target market, the type of marketing material you should use, and the most effective way to appeal to the customer in order to make a successful ad campaign.
That is all I have for you all today. Make sure to read through chapter 8 for Monday if you have not done so already. OK, now I’d be happy to answer any questions you may have...
选项
答案
chocolate
解析
chocolate本题题干中“Mandy’s Candy Store”是非常明显的定位词,专有名词在录音中会原词重现:人们每次经过Mandy’s Candy Store都能闻到chocolate的香味。
转载请注明原文地址:https://kaotiyun.com/show/dz8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
Describetheteacheryoulikebest.Youshouldsay:whohe/sheiswhathe/shetaughthowhe/sheinfluencedyouinyoureducation
Thechartshowsthenumberofdaystheaverageemployeehasoffworkperyearinfourdifferentcountries.Summarisetheinfor
Youshouldspendabout20minutesonthistask.TourismintheUnitedKingdomcontributesbillionsofpoundssterlingtothe
Youhavehadanaccidentandareinhospital.Writealettertoyourcollegeadministration.Inyouletterexplainwhyy
ThetablebelowsummarisessomedatacollectedbyacollegebookshopforthemonthofFebruary1998.Writeareportdescribi
Nowmanypeopleareforgettingtheirhistoryandculture,sosomepeoplesuggestthatweshouldencouragepeopletoweartheirt
Nowadays,moreandmoreworkcouldbecompletedbythemachineorrobotswithartificialintelligence.Dothepositiveeffectso
Questions27-30Foreachquestion,onlyONEofthechoicesiscorrect.Writethecorrespondingletterintheappropriateboxon
READINGPASSAGE1Youshouldspendabout20minutesonQuestions1-13,whicharebasedonReadingPassage1below.
Questions28-29Completethenotes,whichshowhowtheapproachestodefining’talent’havechanged.ChooseONEorTWOWORDSfro
随机试题
根据《注册造价工程师管理办法》,注册造价工程师申请续期注册时不予注册的情形包括()。
下列带点的字解释正确的是
甲公司欲购买一批电脑,委托乙提供媒介服务。后在乙的撮合下,甲公司和丙公司顺利地签订了电脑买卖合同。双方对乙的工作均比较满意,但在乙的报酬和费用支出由谁承担问题上发生了争议。关于该问题,以下表述正确的有()。
某一薄层且裂隙发育的石灰岩出露的场地,在距地面17m深处有一溶洞,洞室Ho=2.0m,按溶洞顶板坍塌自行填塞法对此溶洞进行估算,地面下不受溶洞坍塌影响的岩层安全厚度最接近()。(石灰岩松散系数取1.2)
非结算会员向客户收取的保证金属于()所有。
下列各项,影响当期利润表中利润总额的有()。
下列属于净现值指标缺点的有()。
政府机构的主体是()。
某个页式存储管理系统,接收了一个大小一共7页的程序,其依次访问的页为:1,2,3,4,2,1,5,6,2,1,2,3,7。若分配给该程序的内存空间为4页,并一次预装入。用LRU调度算法,首先淘汰的页面是()。
下列选项中,应当认定为合同法中要约的是()。
最新回复
(
0
)