首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
Advertisements An intelligent person will not allow himself to be influenced by advertisements. Instead, he will try to get
admin
2013-02-04
52
问题
Advertisements
An intelligent person will not allow himself to be influenced
by advertisements. Instead, he will try to get to know about the
【1】______ regulating them. Secondly, he will try 【1】______
to make sure whether he can believe in advertisements.
Honest advertisements can be extremely useful because they
save a lot of time and【2】______ by putting sellers in touch 【2】______
with buyers in a quick and simple way.
The dishonest advertiser hopes to sell his goods quickly
to make a large profit before【3】______ begin. 【3】______
There are also semi-dishonest advertisers who make
【4】______ for their products which they know perfectly well 【4】______
to be incapable of【5】______ 【5】______
With no advertising,【6】______ would be sold, so 【6】______
the cost of each article would be higher. The more you advertise,
the more【7】______ you can afford to sell your products. 【7】______
As advertisers become more and more expert at their work,
they appeal to all【8】______ to increase sales: greed, 【8】______
【9】______ , love of a bargain, fear of the disapproval of other 【9】______
people, etc.
However, more and more customers are also becoming
suspicious of and【10】______ to high-powered advertising. 【10】______
This is producing a deliberately modest type of advertisement. Please move on to Section B.
【9】
When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that’s good. I’d like to have one of those"? Or do you say, "What lies are they telling this time? It can’t be very good or they wouldn’t have to advertise it so cleverly?" Both types of people exist: the first are optimists; the second pessimists and realists. Then, how should one deal with advertisements?
An intelligent person will try to get as much help as he can from advertisements without allowing himself to be influenced against his own interests by them. To do this, he will find out something about the laws regulating advertising in the country in which he lives. Secondly, he will try to learn, from experience and from books, what one can believe in advertisements. When an article claims to be "the best in the world", or to offer "the best value for money in the country", is there any way of proving, or disproving, these claims? If there is not, they can simply be ignored.
Advertising can be extremely useful if they are honest. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same. They save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. The dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customers’ reactions begin. He knows that no customers will buy from him a second time, that none will recommend his products to their friends. But there are also semi-dishonest advertisers who make claims for their products which they know perfectly well to be incapable of verification.
If there was no advertising, fewer goods would be sold, so the cost of each article would be higher. The more you advertise, the more cheaply you can afford to sell your products. Advertising also encourages makers to improve their goods continually. As advertisers become more and more expert at their work, they appeal to all the human emotions in the effort to increase sales: greed, jealousy, love of a bargain, fear of the disapproval of other people, fear of ill health, the desire to catch a husband, the desire to show off, and many others. But more and more customers are also becoming suspicious of and resistant to high-powered advertising. This is producing, in highly sophisticated countries, a deliberately modest type of advertisements that is intended to disarm the suspicions of sophisticates by giving an impression of absolute sincerity, or even of deliberate understatement.
选项
答案
jealousy
解析
因为所填的词不能超过三个,所以只有这个答案。
转载请注明原文地址:https://kaotiyun.com/show/e4aO777K
0
专业英语八级
相关试题推荐
IntheAgeofGenetics,younolongerhavetotrytocutoutsmokingorthinktwiceaboutgobblingthatcandybarinyourdeskd
"Ido."ToAmericansthosetwowordscan-ygreatmeaning.Theycanevenchangeyourlife.Especiallyifyousaythematyourown
Whyshouldanyonebuythelatestvolumeintheever-expandingDictionaryofNationalBiography?Idonotmeanthatitisbad,as
Whitman’spoemsarecharacterizedbyallthefollowingfeaturesEXCEPT______.
BorninthetroughoftheGreatDepression,EdmundPhelps,aprofessoratColumbiaUniversitywhowontheNobelPrizeforeconom
ChildrenintheUKarenotreadingenoughathome,favouringtelevisionandcomputergamesinstead,accordingtonewresearch.
Sincethestartofthisyear,Google’ssharepricehasfallensteadilyasinvestorshavebeguntofretaboutitslonger-termpro
L2learnerswillsubconsciouslyusetheirL1knowledgeinlearningasecondlanguage.Thisisknownas______.
Fornearlytwoyears,MariselaEscobedoOrtizledaone-womancampaigntobringthemurdererofher16-year-olddaughtertojust
随机试题
WhenwefacedifficultiesinourEnglishlearning,wewillnever______.
用臭氧消毒空气时正确的是()
患者排便时点滴出血,肛内肿物脱出,肿物紫暗,肛管紧缩,坠胀疼痛,肛缘水肿,血栓形成,触痛明显。舌暗红,苔白,脉弦细涩。其治法应为
下列不属于无机结合料稳定类材料的是()。
下列各项中,应计提坏账准备的有()。
2009年江西省全年自产地表水资源量1133.4亿立方米,比上年减少15.1%。人均拥有水资源量2557.0立方米,减少17.0%。平均降水量1391.2毫米,减少9.4%。年末25座大型水库蓄水总量68.9亿立方米。全年总用水量238.3亿立方米,增长1
公文的主送机关是直接上级机关的,下列文种可使用的有()。
在下列说法中,哪一个是正确的?()。
中国(上海)自由贸易试验区
(Mother)can’trisk(toleft)Baby(alone).She(shouldstay)withit.
最新回复
(
0
)