2. 外语
  3. What is Franchising? Franchising is one of three business strategies a company may use in capturing market share. The others

What is Franchising? Franchising is one of three business strategies a company may use in capturing market share. The others

admin2013-01-13  47
问题                  What is Franchising?
    Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.
    Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them.  (8)  .
    Franchising is a network of interdependent business relationships that allows a number of people to share: a brand identification, a successful method of doing business, a proven marketing and distribution system. In short, franchising is a strategic alliance between groups of people who have specific relationships and responsbilities with a common goal to dominate markets,  i.e., to get and keep more customers than their competitors.
    Other franchisees and company operated units are not your competition.  (9)  .They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customers’ familiarity with and trust in the brand.  (10)  .
    Other franchisees share with you the responsibility for quality, consistency,  convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
    A company franchises because it wants to quickly and in great numbers replicate its successful company operations without significantly increasing its debt.  (11)  .
    In franchising, the operating system becomes identified with the brand or trade name that you license as a franchisee. Each franchise system uses precise methods to provide service and satisfy the customers.  (12)  .Because customers don’t like surprises, this consistency in operations, unit to unit, builds customer loyalty to the brand.
    Franchising is successful because we are people of habit and are brand-driven when we purchase goods and services. We trust brands that we see everywhere, every day. We tend to be loyal to a product or servicedelivered to us the same way all the time.
    A．So in this respect you are working as a team with others in the system.
    B．By documenting these practices, the franchisor institutionalises the buying experience.
    C．Because it has been successful in teaching its own employees to operate the business, the company believes it can repeat the same success by teaching others to do it.
    D．It is a method for distributing products and services that satisfy customer needs
    E．With the help of them, franchisors can easily enjoy the convenience brought by franchising.
    F．On the contrary, both of you are partners under the same system.
    G．The others are company owned units or a combination of company owned and franchised units.
选项
答案F
解析 前句指出特许经销商之间的关系不是竞争对手的关系，后一句指出各特许经销商有着共同的责任与义务。根据前句和后句所讲内容可判断，所缺句子应该具有意义转承的作用，应该能够很好地起到“不是……而是”的承接作用。而F项意为：恰恰相反，你们是同一体系中的合作伙伴。也就是说特许经销商之间的关系不是竞争对手的关系，恰恰相反，他们有着共同的责任，很自然地引入到下文。
转载请注明原文地址:https://kaotiyun.com/show/eCoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)