2. 外语
  3. In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship bra

In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship bra

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问题    In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer re search discovered in blind taste tests that a majority o
选项 A、consumers’ Loyalty to the Old Coke Brand.
B、Competition between Coca-Cola and Pepsi.
C、New Coke--A Lesson in Brand Loyalty.
D、Always Coca-Cola.
答案C
解析 本文讲的主要内容就是Coke-cola的一场品牌忠诚度测验战，因为和百事可乐的竞争，可口可乐公司撤下旧可乐，但是消费者竞相呼喊召回旧可乐，可口可乐公司也意识到自己的市场份额下降，于是采取措施引回旧可乐，结果销售量上升。所以，本文的最佳题目就是C。
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