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  3. One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or nega

One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or nega

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问题     One factor that can influence consumers is their mood state. Mood may be defined 【C1】______a temporary and mild positive or negative feeling that is generalized and not tied 【C2】______ any particular circumstance. Moods should be 【C3】______ from emotions which are usually more intense, 【C4】______ to specific circumstances, and often conscious. 【C5】______one sense, the effect of a consumer’s mood can be thought of in【C6】______the same way as can our reactions to the【C7】______ of our friends—when our friends are happy and "up", that tends to influence us positively, 【C8】______when they are "down", that can have a【C9】______ impact on us. Similarly, consumers operating under a【C10】______mood state tend to react to stimuli in a direction 【C11】______with that mood state. Thus, for example, we should expect to see 【C12】______in a positive mood state evaluate products in more of a 【C13】______manner than they would when not in such a state.【C14】______ , mood states appear capable of【C15】______a consumer’ s memory.
    Moods appear to be 【C16】______ influenced by marketing techniques. For example, the rhythm, pitch, and 【C17】______of music has been shown to influence behavior such as the 【C18】______of time spent in supermarkets or【C19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【C20】______, are capable of influencing consumers’ reactions to products.
【C15】
选项 A、lifting
B、enhancing
C、raising
D、cultivating
答案B
解析 考查动名词辨析。此处所选词汇要与后文的memory构成搭配，表增强记忆的意思，能够如此搭配的只有B．enhancing，表示“提高，增强”。其他三项均不符合题意。
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