首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketer
admin
2018-08-16
29
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising, started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing.
Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment.
But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green".
Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by-state governments, California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled".
According to the state’s court, "California seeks to guard against potentially specious; claims or ecological puffery(吹捧)about products with minimal environmental attributes. " Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern is now part of the mainstream.
How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
A.它们变得更受欢迎。B.它们变得更为规范。C.它们被制作得更好。D.它们的可信度降低。此题为归纳推理题。该题是根据第二段提问的。第二段的大意是:为了避免麻烦许多公司等待政府出台合法的条款,于1992年联邦政府出台了绿色市场的条文,加利福尼亚对此也通过了严格的法律。所以答案应是B。
转载请注明原文地址:https://kaotiyun.com/show/eePC777K
本试题收录于:
英语题库普高专升本分类
0
英语
普高专升本
相关试题推荐
InBritain,peoplehavedifferentattitudestothepolice.Mostpeoplegenerallyappreciatethemandthejobtheydo—【C1】______
Theygottherewithoutanydifficultywiththeguide______theway.
A、Thestyleofthewatch.B、Herboyfriend’sfigure.C、Thepriceofthewatch.D、Herboyfriend’spreference.C
Byadoptingafewsimpletechniques,parentswhoreadtotheirchildrencangreatlyincreasetheirchildren’slanguagedevelopme
ParrotsarebecomingoneofthemostpopularpetsinAmericaforgoodreasons.Theparrotisanextraordinarybirdthatcanbet
ReachingnewpeaksofpopularityinNorthAmericaisIcebergWaterwhichisharvestedfromicebergsoffthecoastofNewfoundlan
Manythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethingswedoknow.First,weknowthata
Whilestudyingabroad,hefinanciallydepended______hiswife.
It’shightimethegovernment_______somemeasurestoraisepeople’sawarenessofenvironmentalprotection.
随机试题
若=()。
Therearemanykindsofbridges.Abridgecanbealog【C1】______astreamoraropeacrossariver.【C2】______somebridgesarever
A.供体内预存有抗受体的AB0血型抗体B.供体内预存有抗受体的HLA-I类抗原的抗体C.受体内预存有抗供体的AB0血型抗体D.受体内有针对供体组织器官的Tc细胞E.移植物中含有足够数量的免疫细胞引起移植物抗宿主反应是由于
患者,女性,51岁。劳累后胸痛1年余。近1年每于重体力劳动或用力排便即感心前区疼痛,并向左肩、左臂放射,持续数分钟可自行缓解。近2周发作频繁且有夜间睡眠中发作。晚饭后疼痛剧烈不能缓解,向胸部及后背部放射,有濒死感,大汗。最有诊断价值的辅助检查是
下列()行为构成虚假广告罪。
下列比率指标的不同类型中,流动比率属于()。(2014年)
问答法不包括()。
制约学校课程的三大因素为()。
一天,一个农民的驴子掉到枯井里,那可怜的驴子在井里凄凉地惨叫了几个钟头,农民亦急得团团转,就是毫无办法把它救起来,最后,他断然认定:驴子已老了,这口枯井也该填起来,不值得花精力去救驴子。他请来所有邻居帮他填井。大家抓起铁锹,开始往井里填土。驴子很快意识到发
She______inthisfactoryfortenyears.
最新回复
(
0
)