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  3. The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad

The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad

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问题     The business of advertising is to invent methods of addressing massive audiences in an effective way. The language used in an ad should be easily accessible and immediately 【26】______ . No advertising agency wants to put 【27】______ an ad that is neither clear nor convincing. But these agencies disagree when it 【28】______ to the most effective methods of doing so. 【29】______ the years, advertising firms have developed a variety of distinctive styles 【30】______ on their understanding of the different kinds of audiences they want to 【31】______ . No two agencies would handle the same product 【33】______ . For the advertisers, advertising is 【32】______ more than a sophisticated sales pitch, an attractive verbal and 【34】______ device to serve manufacturers. In 【35】______ , ads often 【36】______ their products, and in the 【37】______ of early ads for products that are no longer available, we cannot help 【38】______ consider the advertisement independently of our responses 【39】______ those products. Therefore, some people suggest we should examine ads apart 【40】______ their announced subjects. However, it does not mean that we should 【41】______ the products completely; instead, we should try to see the product only 【42】______ it is talked about and portrayed in the full 【43】______ of the ad. Of course, it is not necessary to have tried a particular 【44】______ to be able to 【45】______ the technique section and design used in its advertisement.
选项 A、comprehensible
B、persuasive
C、attractive
D、competitive
答案B
解析 本题考查的是形容词的辨析。comprehensible“可理解的”；persuasive“有说服力的”；attractive“吸引人的”；competitive“有竞争力的”。本句的意思为“广告里所使用的语言应渐艮容易被理解，并且有直接的溯肋”。所以本题的正确答案应该是B项。
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