2. 外语
  3. Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

admin2015-04-23  58
问题     Read the article below about public relations executive’s job.
    For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
                What Does a Public Relations Executive Do?
    A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
    Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
    Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
    For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
    An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
According to the last paragraph, public relations specialists usually
选项 A、travel abroad to plan some publicity events for fun with families.
B、make money by travelling to meet their clients.
C、meet their customers while travelling in vacation with gifts.
D、work overtime and travel a lot for a better result in the campaigns.
答案D
解析 题目意为：“根据最后一段，公共关系专员会经常……”。最后一段中指出：They maytravel locally，nationally or internationally to meet with clients or to get a betterunderstanding of the particular organisation they’re promoting．即：为了见客户或者为了对推销他们产品的某组织有更好的了解，他们会到不同的地方(国内的或国际的)出差。以及…an executive’s work in this industry often extends to at least some evenings andweekends．即：这个行业的专员经常会连续工作几个晚上或是周末。由此推断D项“这些专员会加班并且为了更好地完成工作而经常出差”为答案。
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