2. 外语
  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C17】
选项 A、showed
B、indicated
C、revealed
D、presented
答案D
解析 词汇题。惯用法题。present“呈现”。present itself为固定用法，表“呈现，出现”，如：An idea presented itself to the mind．一个主意浮上心头。此句讲这个例子把迎合消费者的重要性表现了出来，present正合题意，为正确答案。其他三个选项均不能和itself构成固定搭配，因此，不能选。show“露出，显示”，如：He showed his intelligence in thecompetition．他在比赛中显露出了他的聪明才智。indicate“说明，显示”，指暗示或表明某事之必要性、迫切性等，如：The symptoms indicate immediate surgery．症状表明急需外科手术。reveal“揭露，使显示”，常指揭露被隐藏的事物，如：He was glad itwas to him she had revealed her secret．他很高兴她把自己的秘密告诉了他。
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