2. 外语
  3. An essential part of the marketing process, advertising can be tremendously influential in selling products. Not only does adver

An essential part of the marketing process, advertising can be tremendously influential in selling products. Not only does adver

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问题 An essential part of the marketing process, advertising can be tremendously influential in selling products. Not only does advertising help people recognize a particular brand, but it also aims to keep them loyal to it. Brand loyalty is one of the most important goals of consumer advertising. Whether manufacturers produce cars, canned foods or cosmetics, they want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so will effective advertising.
The word this in the passage refers to
选项 A、brand loyalty
B、consumer advertising
C、producing cars, canned foods or cosmetics
D、making repeated purchases
答案D
解析 The previous sentence states that manufacturers want their customers to make repeated purchases. Logic tells you that this refers to making repeated purchases.
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