首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2014-03-02
66
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
Coca-Cola is to take new action most probably because ______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
由文中的“尽管不活动和吃得多是主要因素,但最近一项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。”可以推测,可口可乐将采取新的行动是因为不想陷入官司,即B是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/f3QO777K
0
考博英语
相关试题推荐
GordonShawthephysicist,66,andcolleagueshavediscoveredwhat’sknownasthe"Mozarteffect,"theabilityofaMozartsonat
Althoughhermindwasina______,shetriedtostaycalmforthesakeofherchildren.
Anyonewhodoesnotspeakthenativelanguage,______ChineseorEnglish,willbeaccompaniedbyatranslator.
Marycouldinviteherfriendstothehouseatherown______ifshetoldhermotherintime.
Ihavelongbelievedthattroublebetweentheracesisseldomwhatitappearstobe.Itwasnothardtoseeaftermyfirsttalks
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judgin
Youarerequiredtowriteabout200wordsonthefollowingtopic:"Towhatextentistheuseofanimalsinscientificresearcha
Scientistsresearchinghypnosishaveuncoveredevidencethatcounterssomeoftheskepticismaboutthetechnique.Oneskeptical
Inmanaginginformationresources,themediummaybethekeytoaneffectivesystem.Themediumisavehicle,atool,oraconta
Therewasnolightonthewayandforasecondshehesitated,unableto______thedimfigureawaitingher.
随机试题
下列符合肾母细胞瘤的描述是
急性肾功能衰竭的病人出现血钾升高>5.5mmol,应用下列哪种方法降低血钾
当归补血汤主治中不应包括-下列哪一项
2010年12月1日,甲与乙签订了一份房屋租赁合同。合同约定:甲将房屋10间出租给乙开餐馆,每月租金人民币1万元。合同还约定,本合同自2011年1月1日起生效。合同签订后,乙要求甲于10日内将房屋交其使用,因甲的房屋腾空需要一定时间,直到2010年12月3
用电压表测量图示电路u(t)和i(t)的结果是10V和0.2A,设电流i(t)的初相位为10°,电流与电压呈反相关系,则如下关系成立的是()。
某纺织厂房工程,建筑面积12000m2,地上4层,板式基础。建设单位和某施工单位根据《建设工程施工合同(示范文本)》(GF--1999--0201)签订了施工承包合同。合同约定工程工期按底板、结构、装饰装修三个阶段分别考核,每个阶段提前或延误1d对等奖罚5
下列对于广域网的描述,错误的是()。
长水公司成立于2014年11月,注册资本2000万元,主要生产销售工程机械设备。为了扩大规模,2018年2月1日,长水公司向恒发公司借款3000万元,期限1年。2018年9月,由于受市场环境变化的影响,长水公司经营业绩一落千丈,借款到期后一直未还,恒发公司
按照股利的所得税差异理论,股利政策不仅与股价相关,而且由于税负影响,企业应采取高股利政策。()
根据以下资料,回答问题。2016年,全国城市公园数量排名前五的省份依次是广东、浙江、942个、828个和683个。其中,广东省的公园面积达65318公顷,占全国公园面积的比重超过17%;公园绿地面积达89591公顷,占全国公园绿地面积的比重约为14%。
最新回复
(
0
)