首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2014-03-02
61
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
Coca-Cola is to take new action most probably because ______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
由文中的“尽管不活动和吃得多是主要因素,但最近一项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。”可以推测,可口可乐将采取新的行动是因为不想陷入官司,即B是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/f3QO777K
0
考博英语
相关试题推荐
GordonShawthephysicist,66,andcolleagueshavediscoveredwhat’sknownasthe"Mozarteffect,"theabilityofaMozartsonat
positiondefineforgetfulfancykeybalanceimportanceunhealthylacksubjectopenple
Freemedicalserviceis______tonearlyallthecollegestudentsinChina.
Developingapeaceful,understanding,andsupportiverelationshipbetweenparentsandchildrenisnotaneasytask.Failurescan
Scientistsresearchinghypnosishaveuncoveredevidencethatcounterssomeoftheskepticismaboutthetechnique.Oneskeptical
Inthispart,youarerequiredtowriteanessayofnolessthan200wordsonTheBasicPurposeofCollegeEducation.Theessay
TheUnitedStateshashistoricallyhadhigherratesofmarriagethanthoseofotherindustrializedcountries.Thecurrentannual
Thenewsecretaryhaswrittenaremarkably______reportonlyinafewpagesbutwithallthedetails.
Thediscoveryofnewoil-fieldsinvariouspartsofthecountryfilledthegovernmentwith_____hope.
随机试题
教育方针
下列何组检查结果,符合无排卵周期
唇腭裂可给患者造成
【背景资料】某河道疏浚工程批复投资1500万元,项目法人按照《水利水电工程标准施工招标文件》编制了施工招标文件,招标文件规定不允许联合体招标。某投标人递交的招标文件部分内容如下:(1)招标文件由投标函及附录、授权委托书(合法定代表人证明文件)、项目管理
教师职业道德区别于其他职业道德的显著标志就是为人师表。()
电视:节目
国体和政体的关系在于()。
相关系数的取值可以是()
黑盒测试是通过软件的外部表现来发现软件缺陷和错误的测试方法,具体地说,黑盒测试用例设计技术包括(42)等。现有一个处理单价为1元的盒装饮料的自动售货机软件,若投入1元币,按下“可乐”、“雪碧”或“红茶”按钮,相应的饮料就送出来,若投入的是2元币,在送出饮料
WWW采用客户机/服务器工作模式。WWW服务以()为基础,为用户提供界面一致的信息浏览系统。
最新回复
(
0
)