首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Successful business tends to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas o
Successful business tends to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas o
admin
2013-01-15
29
问题
Successful business tends to continue implementing the ideas that made them successful. But in a rapidly changing world, ideas often become obsolete overnight. What worked in the past won’t necessarily work in the future. In order to thrive in the future, you must constantly create new ideas for every aspect of your business. In fact, you must continually generate new ideas just to keep your head above water. Businesses that aren’t creative about their future may not survive.
Although Bill Gates is the richest, most successful man on the planet, he did not anticipate the Internet. Now he’s scrambling to catch up. If Bill Gates can miss a major aspect of his industry, it can happen to you in your industry. Your business needs to continually innovate and create its future. Gates is now constantly worried about the future of Microsoft. Here’s what he said in a recent interview in U. S. News World Report: "Will we be replaced tomorrow? No. In a very short time frame, Microsoft is an incredibly strong company. But when you look to the two to three-year time frame, I don’t think anyone can say with a straight face that any technology company has a guaranteed position. Not Intel, not Microsoft, not Compaq, not Dell, take any of your favorites. And that’s totally honest. "
You may remember that in 1985 the Cabbage Patch Kids dolls were the best-selling toy on the market. But after Coleco Industries introduced their sensational line of dolls they became complacent and didn’t create any new toys worth mentioning. As a result, Coleco went bankrupt in 1988.
The most successful businesses survive in the long term because they constantly reassess their situations and reinvest themselves accordingly. The 3M Company has a 15% rule: Employees are encouraged to spend 15% of their time developing new ideas on any project they desire. It’s no surprise, then, that 3M has been around since 1902.
Most businesses are not willing to tear apart last year’s model of success and build a new one. Here’s a familiar analogy to explain why they are lulled into complacency; imagine that your business is like a pot of lobsters. To cook lobsters, you put them into a pot of warm water and gradually turn up the heat. The lobsters don’t realize they’re being cooked because the process is so gradual. As a result, they become complacent and die without a struggle. However, if you throw a lobster into the pot when the water is boiling, it will desperately try to escape. This lobster is not lulled by a slowly changing environment. It realizes instantly that it’s in a bad environment and takes immediate action to change its status.
Coleco Industries’ case suggests that ______.
选项
A、the Cabbage Patch Kids dolls were the best selling toy on the market
B、the Cabbage Patch Kids dolls are sensational line of dolls
C、complacency and lack of creation will ultimately ruin a business
D、the most successful businesses survive in the long term
答案
C
解析
见原文第4段:“they became complacent and didn’t create any new toys worth mentioning. As a result, Coleco went bankrupt in 1998. ”作者以Coleco公司为例,指出“故步自封和因循守旧必将使一个企业走向毁灭”。
转载请注明原文地址:https://kaotiyun.com/show/fB2O777K
0
考博英语
相关试题推荐
Colorisveryimportanttomostanimalsforithelpsthemtogetalongintheworld.Color【21】tomakeananimaldifficultforit
Charmistheultimateweapon,thesupremeseduction,againstwhichtherearefewdefenses.Ifyou’vegotit,youneedalmostnot
Duringthepastgeneration,theAmericanmiddle-classfamilythatoncecouldcountonhardworkandfairplaytokeepitselffin
Theboardofthecompanyhasdecidedto______itsoperationtoincludeallaspectsoftheclothingbusiness.
Pleasedonotbe______byhisbadmannerssinceheismerelytryingtoattractattention.
Themajorityofsuccessfulseniormanagersdonotcloselyfollowtheclassicalrationalmodeloffirstclarifyinggoals,assessi
Televisionisoneoftoday’smostpowerfulandwidespreadmeansofmasscommunication.Itdirectlyinfluencesourlivesonboth
Thefallindemandforcoffeecouldcausea______inthemarket,forcingsomeproducerstocutprices.
There______nothingmorefordiscussion,themeetingcametoanendhalfanhourearlier.
随机试题
神经元由胞体和突起两部分组成。()
直肠肛管周围脓肿中,最常见的是
膀胱炎病人的排尿表现为()
行政单位国有资产管理,实行()的管理体制。
“十二五”规划纲要提出加快城乡居民收入增长的政策导向包括()
英达公司下设A、B两个投资中心。A投资中心的投资额为200万元,投资利润率为15%;B投资中心的投资利润率为17%,剩余收益为20万元;英达公司要求的平均最低投资利润率为12%。英达公司决定追加投资100万元,若投向A投资中心,每年可增加利润20万元;若投
企业发生销售折让,一般应在实际发生时计入当期财务费用。()
根据解释尺度的不同,法律解释可以分为以下哪些?()
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerwiththeresultthatinstitutionsoflearning,essent
DearMs.PamHill,AfriendinformedmethattheChicagoofficeofyourcompany,B.S.Accounting,isactivelyseekingtohire
最新回复
(
0
)