2. 外语
  3. Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 You work for a large fa

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. Question 2 You work for a large fa

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问题 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.
Question 2
You work for a large fast food company. As the chain restaurants in Shanghai of your company have become quite successful, your company aims to open new ones in other cities such as Wuhan and Nanchang. Your job is to do some market research in these two cities and report to your managing director.
Write your report, including the following information:
advantages for opening new fast food restaurants in these two cities
disadvantages for doing so
your conclusion from the market research
your suggestions for the new project.
Question 3
As China’s market economy has been getting maturer gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. The managing director has asked you to suggest ways of improving customer service of your company.
Write a proposal for the managing director, including the following information:
reasons for strengthening the customer relations department
ways of handling customers’ complaints
why and how the after-sale service should be improved
decision to adopt the policy of "The customer is always right".
Question 4
The department store, which you work for, has been doing so well in sales recently that it needs to replenish its stock with a variety of goods. You’ve been asked to write a letter to one of your major suppliers about your needs immediately.
Write your letter to inform your supplier of your needs, including the following information:
showing thanks and appreciation for their cooperation and support all the time
the current situation of your sales
listing some of the most needed goods
the expected time of delivery and the prices of goods as usual.
选项
答案 As China’s market economy has been getting more mature gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. It is true to our company, too. Therefore, I want to make a proposal on how to improve our customer service. First of all, our company should strengthen the customer relations department and improve our ways of handling customers’ complaints. Many cases from large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business. We should expend more resources including time, effort and money on dealing with customers’ complaints and demands, study their needs and treat them as if they were members of our own families. Secondly, we should improve our after-sale service as well, which is directly linked with the increase of sales volume and sales income. What is more important, good after-sale service plays a decisive role in keeping our old customers and attracting new ones. That’s why we should train our employees to serve the customers better and try their best to satisfy customers’ needs and demands. Last but not the least, I suggest that our company adopt the policy of "The customer is always right". Only in this way can we do our best to help our company increase sales and profits and maintain sustainable development, as long as we keep our old customers and always attract new ones.
解析
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