首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern t
admin
2017-03-23
104
问题
Amtrak (美国铁客运公司) was experiencing a downswing in riders hip (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc. ). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What’s the author’s purpose in writing this passage?
选项
A、To show the inability of trains to compete with planes with respect to speed and convenience.
B、To stress the influence of the automobile on America’s standard of convenience.
C、To emphasize the function of travel agencies in market promotion.
D、To illustrate the important role of persuasive communication in changing consumer attitudes.
答案
D
解析
简单分析一下文章结构:开头提出问题,进而剖析原因,最后解决问题。
转载请注明原文地址:https://kaotiyun.com/show/fGLi777K
0
在职申硕(同等学力)英语
相关试题推荐
Someofthesestudies(haveshown)thatalthoughsomepeoplehavetrouble(tofallasleep),othershavean(equally)difficultt
Manytheoriesconcerningthecausesofjuveniledelinquency(青少年犯罪)focuseitherontheindividualoronsocietyasthemajorco
Childrenaregettingsofattheymaybethefirstgenerationtodiebeforetheirparents,anexpertclaimedyesterday.Today’
Ifthose"madmoments"--whenyoucan’trememberwhatyourfriendhastoldyouorwhereyouleftyourkeys--arebecomingmorefre
A:CouldyougetmeExtension6459,please?B:______.
Inthisbook,weofferadvicethatwehopewillseemreasonableandworthseriousconsideration.Butasanyexperiencedwriterk
Zooshavebecomeanimportantsiteforthepreservationandprotectionofwildliferesources,【C1】______thosespeciesthatareen
A.Itmustbeveryexpensivetogetsuchanicehouse!B.theguywho’ssellingthehousehaslosthisjobC.Itseverythingw
Givingpsychologiststheoptiontobecometrainedprescribersmaycreateadivisionamongpsychologistswherebysomewillbeabl
A.watchingTVB.hirethemC.soPhrases:A.thatthecompaniesthat【T7】______wantmoneyB.thatcouldbespent【T8】______C.andun
随机试题
出现某些难以控制的不必要的担心,这属于()
法律关系主体包括()或其他组织。
()被视为最具权威性的股份指数,也被认为是反映美国政治、经济和社会最灵敏的指标。
新设立的风景名胜区与自然保护区不得重合或者交叉。()
根据对联的类别,“海纳百川,有容乃大;壁立千仞,无欲则刚”是()。
随着老龄化的加速,我国养老问题日益引人关注。最新的统计资料表明,我国企业退休人员已超过6000万人,基本养老金人均每月1700多元,能够维持基本生活需要;农村老人主要依靠自身劳作、每月55元或更多的养老金,以及子女能够提供的赡养费等勉强过日子,生不起病。城
当怀揣着航海计划的哥伦布同西班牙王室讨价还价时,伊莎贝尔女王在谈判中接受了这个普通百姓的热切要求。为了资助哥伦布的远航,女王甚至卖掉了自己王冠上的珠宝。但是,她由此赢回了更加辉煌的王冠,那是世界霸主的桂冠。为本文段加一个标题,最适合的是()。
将一个表面积为18平方厘米的正方体沿对角线切成两块对称的三棱柱(见右图),并将这两块三棱柱重新拼接成一个大的三棱柱。则这个大三棱柱的表面积最大为()平方厘米。
神经冲动在神经元之间的传递是借助()实现的。
Mancannotgoonincreasinghisnumberatthepresentrate.Inthe【C1】______30yearsmanwillfaceaperiodofcrisis.【C2】______
最新回复
(
0
)