2. 外语
  3. Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

Read the article below about Reebok. For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer y

admin2012-09-10  69
问题 Read the article below about Reebok.
For the question 13—18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose.
    Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies" . They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
    Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
    In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores.
Although the Reebok Company has solved the problem of fulfilling its orders, it______.
选项 A、is still particular about who sells its products
B、does not want to further expand its retailing network
C、still limits the number of shoes supplied to stores
答案A
解析 问题是“尽管锐步公司解决了履行订单的问题，但它还是……”。题干中的关键词fulfilling出现在第三段，These fulfillment problems seem to be under control now的意思是“现在，履行订单中出现的问题看来已经得到控制”，说明可以满足需求了，后面的but引出了转折，正好是题干的问题所在。but the company is still selective about its distributors(但是公司对于其经销商的选择还是很挑剔的)。选项A中的who sells its products指的就是distributor，而is still particular about与still selective同义，所以A为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/fToO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)