首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
admin
2013-07-20
40
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity.
【C20】
选项
A、adventure
B、campaign
C、advertising
D、transportation
答案
C
解析
名词辨析题。根据空格后的and可知,空格处所填名词应该与the media是同类性质。结合本句主要说明提高公司公共形象的手段和措施,可得出答案为C)advertising“广告”。A)adventure“冒险”,B)campaign“活动,运动”,D)transportation“运输方式”,均不符合句意。
转载请注明原文地址:https://kaotiyun.com/show/fan7777K
0
大学英语六级
相关试题推荐
A、Becauseshewantstostudyforatest.B、Becauseshewantstogoswimmingatthestudentcenter.C、Becauseshehastodoresea
Obama’sSuccessIsn’tAllGoodNewsforBlackAmericansAsErinWhitewatchedtheelectionresultsheadtowardsvictoryfor
Halloweenusedtobesomethingquitedifferentfromthecelebrationofsugarygreedthatgoesontoday.Earlierinthiscent
SomeoftheconcernssurroundingTurkey’sapplicationtojointheEuropeanUnion,tobevotedonbytheEU’sCouncilofMinister
SomeoftheconcernssurroundingTurkey’sapplicationtojointheEuropeanUnion,tobevotedonbytheEU’sCouncilofMinister
Thefirmis__________________(太小了,竞争不过国际性大公司).
Gotapenhandy?Tobestestimateyourstart-upcosts,you’llneedtomakealistandthemoredetailedthebetter.Asmart【C1】t
Advertiserscanuse【B1】______media,ormeans,todelivertheirsalesmessages.The【B2】______mediaarenewspapers,magazines,
A、Hemovedintohisownapartment.B、Heisalwayseatinglessthanenough.C、Heisonadietandexercisestoomuch.D、Hesmokes
A、Mostborrowersneverreturnedthebookstoher.B、Themanistheonlyonewhobroughtherbookback.C、Sheneverexpectedanyo
随机试题
通过波士顿矩阵分析,可将企业有限的资源有效地分配到合理的产品结构中去,以保证企业的收益。()
我国征收排污费的类别有()
支气管哮喘发作期如静脉注射氨茶碱过多过速可出现
属于食源性致病菌的耶尔森菌是
父母职业接触何种化学物是其子女儿童期患恶性肿瘤的危险因素
摩擦型灌注桩深度主要以()控制。
某企业于2009年成立,领取了营业执照、税务登记证、房产证、土地使用证、商标注册证各一件,资金账簿记载实收资本1350万元,新启用其他营业账簿日本,当年发生经济业务如下:(1)4月初将一间门面房租给某商户,签订财产租赁合同,租期一年,合同记载年租金
19世纪,爱默生和其他一些作家向读者传授一种称为“自助论”的理论。在这些人看来,一个有个性的人必须要有一颗充实的大脑。在这种思想的指导下,为了得到他人的尊重,有必要在闲暇时广泛涉猎文化史上的杰出著作。同时,也有必要熟悉哲学、神学和世界范围内的重大政治事件。
Wemust______theUnitedStatesfiveyearsinordertoapplyforcitizenship.
A、Theaccountnumberis51406881.B、Theaccountnumberis21406881.C、Thewomanfakedlotsofinvoices.D、Thereisnoinformatio
最新回复
(
0
)