首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
admin
2012-03-12
55
问题
Read this text taken from a book on marketing management.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
The Development of the Shoe Industry
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. (0) C . Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and light-weight styles that retained the famous Murrayhill quality. (9)............. In 1985, the men’s premium shoe market was considered to include brands with a price range of $75 or higher. Murrayhill, Inc. Hohnston & Murphy, E. T. Wright &. Company, Alien Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was . difficult because so many of the manufacturers were private companies, like Murrayhill. (10)............. Alien Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in $ 1 million to $ 2 million range. (11)............. Alien Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’s retail accounts. E. T. Wright & Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Murrayhill, relied on non-proprietary distribution. (12)............. Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both non-proprietary retail distribution channels. Hanover, a mediumpriced shoe manufacturer, also was noted for its direct distribution system. (13)............. Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor, was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Ham, Ferragamo, Bruno Magli, and Church’s. (14)............. Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers.
A The continued labor intensity of shoe manufacturing made the industry vulnerable to lower-priced imports.
B In addition, these companies were not always in direct competition because distribution channels differed.
C Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s.
D Johnston & Murrayhill, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes.
E Most of this was spent promoting brand name awareness to consumers.
F The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear, for J. C. Penney & Sears, Roebuck department stores.
G The imported products differed from the domestic premium brands, however.
H Nonetheless, Murrayhill faced several strong domestic competitors and unrelenting price competition from imports.
选项
答案
E
解析
该选项的意思是:大部分都花在推广自己品牌,让消费者知晓。之前说到在广告上投入了大量的资金,E句正好说明这里资金的目的和作用,用途之一,与后面句子并列。故正确答案为E。
转载请注明原文地址:https://kaotiyun.com/show/fn7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
WhatkindofcompanyisLeeds?
WhatkindofcompanyisLeeds?
ServiceRequest—MaintenanceDepartment(StubbsCollege)-Paintallofthewallsinthegymnasiumandcafe
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
StilesReductionYourcompanyisaninternationalcompanywhichproduceselectronicproducts.Yourcompany’ssaleshavereduced
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
•YouwillhearthespeechoftheManagingDirectoroftheInternationalMonetaryFundatthepressconference.•Asyoulisten,f
Followingcomplaintsfromtheemployees,yourChiefExecutiveaskedyoutowriteaproposalintroducingflexibleworkinghours.
ADonutMakerEnjoythegreattasteofdonutswithoutthefatandcholesterolofdeepfryinginoil—
随机试题
根据《党政机关公文处理工作条例》相关要求,下列公文标题正确的是()。
朱砂入药的正确炮制方法是
A.脑栓塞B.脑血栓形成C.脑出血D.短暂性脑缺血发作E.蛛网膜下腔出血某中年男性,因在剧烈运动时,突然出现剧烈头痛、呕吐、口舌歪斜,首先应考虑的是
推土机作业方式通常是由切土、推土、堆卸、空返等四个环节组成。而影响作业效率的主要是()两个环节。
税务机关依法实施税务检查的行为属于()。
制定工资指导线时,应对经济形势进行分析,具体内容不包括()。
基于问题学习(PBL)是一种让学生通过解决不一定有正确答案的真实性问题来获取知识的教学,是由理解和解决问题的活动构成的一种学习方式。PBL的主要特征包括()
A、 B、 C、 D、 D前两个图形叠加得到第三个图形,叠加规律是:黑+黑=黑,黑+白=白+白:白,选D。
【白虎观会议】西北大学2018年中国史真题
Oneofthemostimportantsocialdevelopments【C1】______helpedtomakepossibleashiftinthinkingabouttheroleofpubliceduc
最新回复
(
0
)