首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importa
admin
2022-08-06
97
问题
It was supposed to be the new-media election. E-mail, blogging, social networking and tweeting were expected to surge in importance and perhaps to decide the race. Something else has happened. Britain’s first television debate, on April 15th, was followed by a ten-point swing to the Liberal Democrats. The debate and its aftermath dominated political news for several days and have transformed the race. It is a triumph for old media.
There were signs even before the debate that new media were not living up to expectations. A survey carried out during the first week in April by the National Endowment for Science, Technology and the Arts (NESTA) found that 79% of Britons could not recall seeing any online electioneering—not even an e-mail. The organization concluded that politicians were failing to take advantage of new media’s huge potential to engage with voters. Perhaps. Or perhaps this is to confuse novelty with importance. For several reasons, traditional media are rather good at delivering political messages.
The first television debate, on ITV, was watched by 9.4m Britons. That works out to 37% of the prime-time audience—better than the share of Americans who watched the first round between John McCain and Barack Obama in 2008. Television is the only technology that can reach so many people in a single day. But
others
are not far behind. Although their circulation has declined, newspapers still reach large audiences. The Sun, which supports the Conservatives, is read by 8m people each day. By comparison, much-touted social media like Twitter are so niche as to be almost invisible.
And old media take up a big proportion of people’s leisure time. Each televised debate lasts for 90 minutes. The average reader spends 40 minutes with his daily newspaper and an hour with the Saturday and Sunday papers. It takes just seconds to read an e-mail or a politician’s tweet. One must make some heroic assumptions about the appeal of digital media to think they influence people as much as traditional outlets.
Unlike the internet, newspapers and television tilt towards the old, with fully 47% of the audience for the first debate being aged 55 or older. Advertisers are less keen to reach the old than the young, which is one reason newspapers are losing money. But an aged audience is precisely what politicians want. The old are much more likely to vote than the young. Of course, the television debates have been circulated through tweets and e-mails, just as they have been dissected by newspapers. New media are handy for firing up committed supporters, too. But when it comes to reaching the voters who matter, the old technologies are still the best.
It is indicated in Paragraph 4 that
选项
A、old media waste people more time than digital media do.
B、digital media are superior to old media in terms of rapidity.
C、digital media are more appealing and interesting than old media.
D、traditional media are more influential than digital media
答案
D
解析
推理判断题。根据题干定位到第四段。该段先说人们用在旧媒体上的时间远多于新媒体,并在段末说“宣称……只是一个大胆的假设罢了”,意指旧媒体比新媒体更具影响力。故D项为答案。A项中waste people more time(浪费人们更多时间)属曲解文意,文中说的是人们在旧媒体上花费更多的时间;B项文中未提及:C项与本段最后一句矛盾。
转载请注明原文地址:https://kaotiyun.com/show/gFmZ777K
0
考研英语一
相关试题推荐
Atschoolwewentoveroursocialnetworkingguidelines.【C1】______theobvious—don’tbeinappropriatewithstudentsthroughtexti
Lawyersarelessthan1%ofAmericanadults,【C1】______theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,【C1】______theyarewell-representedingovernment.Boththepresidentandthevice-p
Parentsandstudentsarenowrelyinglessontakingoutloansandmoreongrants,scholarshipsandtheirownincomeandsavings,
Themoreparentstalktotheirchildren,thefasterthosechildren’svocabulariesgrowandthebettertheirintelligencedevelop
Themoreparentstalktotheirchildren,thefasterthosechildren’svocabulariesgrowandthebettertheirintelligencedevelop
Thereisnomother______lovesherownchildren.
Awomanwithatwinbrotherhasfewerchildren.Twinbrotherscanleavequiteanimpression.Themerepresenceofaboyinthes
Whydoanimalsgrowoldanddieatcharacteristicages?Evenifmaintainedinpeakconditionandnoteatenbyyourcat,yourham
EastAfrica,one-and-a-halfmillionyearsago:agroupofwomensitwiththeiryoungchildren.Theyareheavy-browedwithsmall
随机试题
【背景资料】某大学图书馆进行装修改造,根据施工设计和使用功能的要求,采用大量的轻质隔墙。外墙采用建筑幕墙。承揽该装修改造工程的施工单位根据《建筑装饰装修工程质量验收规范》(GB50210--2001)规定,对工程细部构造施工质量的控制做了大量的
帕金森病(PD)常见的步态()
子宫动脉来自
男,72岁。胃大部切除毕I式吻合术后6天,有肛门排气后开始进流质物质饮食,进食后腹胀并呕吐,呕吐物中含胆汁。查体:心肺末见明显异常,腹部可见胃型,无蠕动波。腹部x线片示残胃内大量液体潴留。最可能的原因是
患者,女,36岁。急性淋巴细胞白血病,医嘱浓缩红细胞和血小板输注。在首先输注浓红细胞过程中患者出现全身皮肤瘙痒伴颈部、前胸出现荨麻疹。护士在执行输注血小板的过程中,错误的是()。
心理测验按测验目的可分为()。(2007年5月三级真题)
【2013吉林乙NO.26】丢失了一个钉子,坏了一只蹄铁;坏了一只蹄铁,折了一匹战马;折了一匹战马,伤了一位骑士;伤了一位骑士,输了一场战斗;输了一场战斗,亡了一个国家。这段话意在说明:
设随机变量X的概率密度为f(x),则下列函数中一定可以作为概率密度的是
以下不属于数据字典的作用的是_______________。
Readthearticlebelowfromaleisureindustrymagazineandthequestions.Foreachquestion13—18,markoneletter(A,B,Cor
最新回复
(
0
)