首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a pro
admin
2014-06-25
83
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______people’s desire for better fuel economy for their cars by advertising automotive products that【B3】______gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally 【B4】______. A few years ago a brand of bread was offered to dieters with the 【B5】______that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real 【B7】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a 【B8】______investment for most people.
If consumers consider the quality of the insurance plans and the message in the ads, they will 【B9】______the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is 【B10】______to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
【B7】
选项
答案
concerns
解析
concerns,意为“关心,担心”。
转载请注明原文地址:https://kaotiyun.com/show/gGv7777K
0
大学英语四级
相关试题推荐
Areorganicallygrownfoodsthebestfoodchoices?Theadvantagesclaimedforsuchfoods【C1】_____conventionallygrownfoodp
Areorganicallygrownfoodsthebestfoodchoices?Theadvantagesclaimedforsuchfoods【C1】_____conventionallygrownfoodp
Areorganicallygrownfoodsthebestfoodchoices?Theadvantagesclaimedforsuchfoods【C1】_____conventionallygrownfoodp
SchoolLunchRyanmovedsilentlythroughthelunchline.Thecookputacheeseburger(奶酪汉堡)andanapplesaucecuponhistray.
Walking,ifyoudoitvigorouslyenough,istheoverallbestexerciseforregularphysicalactivity.Itrequiresnoequipment,e
Modernmass-productionmethodslowerthecostofmakinggoods,andthusgiveusbettervalues.Atthesametime,Americaningenu
WanttoKnowYourDiseaseRisk?CheckYourExposomeA)Whenitcomestohealth,whichismoreimportant,natureornurture?Youm
A、Lilyistooyoungtogoonadate.B、Lilyisoldenoughtobeonherown.C、TheyshouldtakebettercareofLily.D、Lilyshoul
A、Theyarequitefair.B、Theyareveryhigh.C、Theyareverylow.D、Theywillrise.A选项中的fair,high,low和rise提示,They可能指价格,问题可能是关于某
TodayAmericanparentsarefindingthemselvesinadilemmaabouthowtodealwithteenagedrinking,aserioussocialproblem.A
随机试题
多项目集成管理中,采用项目群管理方式有利于()
投保人办理建筑意外伤害保险的投保手续后,应将投保有关信息以()的方式告诉被保险人。
建设工程项目总概算是确定整个建设工程项目从筹建开始到竣工验收、交付使用所需的全部费用的文件,它是由()等汇总编制而成。
甲30岁,因患精神疾病完全丧失辨识能力。由下列有监护能力的人按顺序担任甲的监护人,则排在首位的是()。
下列税金中,应计入存货成本的有()。
在确定最佳现金持有量时,成本分析模式、存货模式和随机模式均需考虑的因素是()。
高温津贴是针对高温条件下从事经济建设和企业生产经营活动的职工发放的特殊工资性补偿。根据上述定义,下列属于高温津贴的是()。
口头调查又称为()。
胎儿一开始就具备一定的差异。麦克法内尼通过胎儿对噪声的反应,将其分为()
Exercise,everyoneadvises!Butimmediately,whenyoutry,yourunintotrouble.61)Thereissomuchcontradictory,sometimesi
最新回复
(
0
)