首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2012-10-30
16
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a 34 billion-a-year business. And if Martin Lindstrom--author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney--is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds--a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest--both in terms of interest and positive feelings--was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these eases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
As is mentioned in the first paragraph, most people believe that ______.
选项
A、ads are a waste of time
B、ads are unavoidable in life
C、they are easily misled by ads
D、they are not influenced by ads
答案
D
解析
要理解第1段的内容,就要结合第2段开头3句。在第2段中,第3句开头的Advertising works是承接第2句“我们告诉自己的是错误的”而说的,表明第2段第2句中“我们告诉自己的”是“我们认为广告不会对自己产生作用”,如此,才能和Advertising works在意思上对立,形成对错关系,而由That知这就是第1段的主要内容。因此,本题应选D。
转载请注明原文地址:https://kaotiyun.com/show/gK57777K
0
大学英语四级
相关试题推荐
Mostpeopleareawarethatoutdoorairpollutioncandamagetheirhealth,butmanydonotknowthatindoorairpollutioncanals
A、Inthreeandahalfyears.B、Infourandahalfyears.C、Infouryears.D、Inthreeyears.A该问题所在的句子较长,需要考生学会抽离主要信息,并抓住主要信息。
A、Rubhisboots.B、Wearhisboots.C、Buyapairofboots.D、Bringsomebooks.B本题的考点在于对grabyourboots这几个词的准确掌握,选项A、B中的rub和buy都是
A、Worksatthemeatcounter.B、Deliversgroceriestocustomers.C、Servesasacashier.D、Servesasanaftersalesman.C根据男士的回答,
Generally,womendon’tcontentthemselveswiththechores.PerhapstherearefarmorewivesthanIimaginewhotakeitfor【67】th
Generally,womendon’tcontentthemselveswiththechores.PerhapstherearefarmorewivesthanIimaginewhotakeitfor【67】th
Generally,womendon’tcontentthemselveswiththechores.PerhapstherearefarmorewivesthanIimaginewhotakeitfor【67】th
Wewererequiredtotakeatrainingcoursefortheemployedandunemployed______.
______(如果公共场所禁止吸烟的话),itwouldsetuptwoclassesofcitizensandwouldmakemanypeopleangry.
Aninternationaleffortisrequiredto.copewiththe______needsoftheearthquakevictims.
随机试题
义项是词的理性意义的分项说明,义项主要包括基本常用的_____和发展变化而来的_____。
新产品采用者的类型有:(1)__________。(2)__________。(3)__________。(4)__________。(5)__________。
体循环和肺循环相比,基本相同的是
下面关于建设工程项目总承包的说法,正确的是()。
根据外汇的静态概念,外汇需要具备的条件包括()。
一、注意事项1.申论考试是对应考者阅读理解能力、综合分析能力、提出和解决问题能力、文字表达能力和贯彻执行能力的测试。2.仔细阅读给定资料,按照后面提出的“作答要求”依次作答。二、给定资料1.“平平安安占位子,忙忙碌碌装样子,疲疲
WhendidAmyJohnsonbecomeinterestedinflying?Whatisthepassagemainlyabout?
People’sfinancialhistoryhasastrongimpactontheirtasteforrisk.LookingatsurveysofAmericanhousehold【C1】______from1
ThespectacularauroralightdisplaysthatappearinEarth’satmospherearoundthenorthandsouthmagneticpoleswereoncemyst
HowtoReducePresentationStress1.CausesofpresentationstressFearofbeing【T1】【T1】______DoubtofyourownabilityFocusin
最新回复
(
0
)