2. 外语
  3. Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page. For each que

Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page. For each que

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问题     Read the article below about enhanced e-books’ influence on literature, and the questions on the opposite page.
    For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
                    Enhanced E-books Affecting Literature
    Inspired by the commercial success of mobile tablets, publishers are now experimenting with the medium in earnest. Sales of multimedia-friendly tablets, smart-phones and e-readers are set to grow in America to 1.1 billion by 2015, up from 450m today. And Apple’s iBook-store gives publishers a welcome place to sell their wares that isn’t Amazon. Print purists needn’t retreat with horror to their laden shelves. Multimedia enhancement will still affect only a tiny proportion of new titles. Children’s books were first to get this bells-and-whistles treatment, but adult fiction has proven a harder sell.
    While ordinary e-books continue to eat into print sales, a British experiment with adding author videos and other material to best-selling novels, called Enhanced Editions, was quietly abandoned last year. Yet for certain kinds of book, such as biographies, cookbooks, literary classics and newer forms of interactive fiction, enhancement can add rich and startling new layers. Penguin’s forthcoming biography of Malcolm X, for instance, features rare archival footage and an interactive map of Harlem. The life of Muhammad Ali now comes with audio clips of him rapping about his prowess. Richard Dawkins’s The Magic of Reality(voted best app at the 2012 Digital Book World)and E. O. Wilson’s "Life on Earth", are cunning fusions of documentary and textbook, with molecules and stories spinning at a finger’s touch.
    Timeless classics have also proved to be good candidates for a bit of extra gloss. Breaking a losing streak of enhanced apps that failed to turn a profit, a multimedia edition of T. S. Eliot’s The Waste Land swiftly earned back its cost for Faber & Faber, says Henry Volans, the publisher’s digital director. The " book" serves up Eliot’s original manuscript with footnotes and scholarly addenda, as well as video and audio recordings of the poem in performance. And this spring Faber will reach for the brightest star in the literary firmament and publish Shakespeare’s sonnets. Penguin, meanwhile, chose as its inaugural " amplified edition" the modern classic On the Road, featuring archival photos of Jack Kerouac’s original manuscript typed on a scroll, along with snapshots of his fellow Beats, some video interviews and maps of the cross-country journey.
    Mindful of this delicate balance, publishers are nonetheless eager to test the creative and commercial possibilities of such enhancements. " As e-books merge and become as interactive as apps, you have just an incredible new opportunity," says Rachel Chou, chief marketing officer at Open Road Media, a digital publisher in New York. The company’s new "e-digital" " Listen to Bob Marley", includes a function allowing readers to tweet a quote directly from the book.
    The first examples of new digital storytelling forms are now arriving. It’s no accident that they’re aimed at young adults. Penguin’s new release, "Chopsticks", a young-adult love story, uses digital scrapbooking and bits of text interspersed with music tracks and YouTube clips. Open Road’s " Gift", due out in March, is a ghost story told with audio tracks and music videos, as well as a graphic novel with sound and visual effects. Perhaps the most successful blend of old and new, though, managed to elicit audible gasps at a Futurebook conference in London not long ago: it is a small-press book of digital pop-ups in which the letters of poems start to dance.
British people created Enhanced Editions of e-books by
选项 A、excerpting some passages from the new books.
B、making the cover more attractive.
C、attaching small films and other stuff to the books.
D、enabling the books to talk with the readers.
答案C
解析 题目意为：“英国一家公司通过……创造出加强版电子书?”原文第二段提出了一个新的概念：Enhanced Edition(加强版电子书)。原文指出While ordinary e-books continueto eat into print sales，a British experiment with adding author videos and othermaterial to best—selling novels，called Enhanced Editions，was quietly abandoned lastyear．即：英国一家公司试推出的加强版电子书，在畅销书里添加作者的视频或其他内容，最终在去年不了了之。C项attaching small films and other stuff to the books内容与之相符，故为正确选项。A项“在新书中节选片段”，文中没有提及；B项“使封皮看上去更吸引人”，也没有提到；D项“使书能够与读者对话”，也与文意不符，均排除。
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