首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Passage One (1) As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, indu
Passage One (1) As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, indu
admin
2022-10-07
38
问题
Passage One
(1) As video game giants like Sony and Microsoft touted their new gizmos at the Tokyo Game Show this week, industry executives had more than the coming holiday sales season on their minds.
(2) Apple’s recent foray into video games—with the iPhone, the iPod Touch and its ever-expanding online App Store—is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year. Among the questions voiced by video game executives; How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players? And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot’em-ups for $ 30 or more, when Apple’s App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents—or even are free? The concerns highlight an accelerating shift away from hard-core games, which have traditionally driven console sales, to more casual ones played on cellphones. Of the 758 new game titles shown at the Tokyo Game Show, 168 were for cellphone platforms—more than twice as many as in the previous year.
(3) Apple did not participate in the Tokyo Game Show, which ends Sunday. But the company introduced a beefed-up version of the iPod Touch this month, explicitly comparing it as a gaming platform with the Nintendo DS and Sony PlayStation Portable. Apple’s assault could even eat into sales of home consoles like Nintendo’s Wii, Sony’s PlayStation 3 or Microsoft’s XBox, as game-playing quickly becomes centered on cellphones. Many in the industry say that Nintendo, Sony and Microsoft need to explore more radical changes to their businesses, including an emphasis on software rather than hardware and a better way for users to download games.
(4) For game makers like Konami, the iPhone could be an attractive platform because it is cheap and easy to develop games for, with potentially large returns. Developing games for sophisticated machines like PlayStation 3 and XBox, on the other hand, is time-consuming and expensive. Decreasing interest from game makers could further hurt Sony, Nintendo and Microsoft, because they rely on solid game lineups to drive console sales. And in turn, lower console sales would mean fewer developers interested in making new games. To bolster sales of its Wii, Nintendo said Thursday that it would cut its price by a fifth in major markets, following similar cuts by Sony and Microsoft for their own consoles. Nintendo is trying to stem a recent slide in popularity of the Wii. The console was a hit with consumers, thanks to its motion-sensitive controller, but sales have stalled, dropping to 2. 23 million units in the April-to-June quarter from 5.17 million a year earlier.
(5) A year ago, Nintendo also introduced a new version of its DS handheld device that lets users download digital content, including music, photos, videos and games, via a Wi-Fi connection—a clear imitation of Apple’s App Store. Microsoft, meanwhile, is developing technology that lets people play video games using natural body movements instead of hand-held controllers. In June, the company introduced a prototype of a project code-named Natal, a motion system that combines cameras with voice and face-recognition software. Sony has promised even more hardware wizardry: 3-D video games and a new controller much like the Wii that is shaped like a lollipop and senses motion. Its PlayStation Go portable console, due next month, does away with memory discs and instead relies on downloads from a virtual store. But analysts say hardware is fast losing center stage to software in the game-playing world. What will draw consumers, said Hirokazu Hanamura, president of the Tokyo market research company, Enterbrain, is software prowess, like Apple’s App Store, which already has 21,100 games—far more than Nintendo and Sony combined.
(6) Many within the industry are wary of change. Still, Japan has experience in developing games for cellphones. According to an industry group, Japan’s cellphone game market reached ¥16.25 billion in 2007. Japanese companies have been especially successful in combining mobile phone games with social networking. Gree, a fast-growing site with about 12. 6 million users, gets visitors hooked on its social networking service, then offers cellphone games on its mobile version. The company makes money on advertisements and by charging for premium accounts. Some Japanese game developers, meanwhile, have jumped on the iPhone bandwagon. Since Apple first released the iPhone in the United States in 2007, Hudson, a games company, has introduced 26 applications for the App Store and logged 3 million downloads. Hudson plans to increase the pace of development, creating 20 applications a year.
The following are all Apple’s advantages over game console makers EXCEPT that________.
选项
A、Apple’s game devices can also be cellphones and music players
B、Apple’s games are much cheaper and even free
C、Apple offers a much larger variety of games
D、Apple’s controller is light and can sense motion
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/gUBK777K
0
专业英语八级
相关试题推荐
A、Thequalityofeducation.B、Thefutureofeducation.C、Thechangingtrendsineducation.D、Theessenceofeducation.C整个访谈从王教授
WhatCanWeLearnfromArt?I.IntroductionA.Differencebetweengeneralhistoryandarthistory—Focus:—generalhistory:【T1
WhatCanWeLearnfromArt?I.IntroductionA.Differencebetweengeneralhistoryandarthistory—Focus:—generalhistory:【T1
WhatCanWeLearnfromArt?I.IntroductionA.Differencebetweengeneralhistoryandarthistory—Focus:—generalhistory:【T1
Thethirdisproximity,postureandechoing.Proximityreferstothe【T1】______betweenspeakers.Thiscanindicateanumberoft
A、Sheisalinguist.B、Sheworksasateacher.C、She’sanexpertonlanguageeducation.D、She’sanexpertonspreadinglanguages
A、Itwasunheardof.B、Itwasonasmallscale.C、Itwasinsignificant.D、Itoccurredelsewhere.D细节理解题。本题考查受采访者对阿富汗大选存在欺诈现象的看法,
PASSAGEFIVE
(1)Aswehurtletowardsmenewmillennium,whatisthebettersymboloftherelentlesspassageoftimethanmeancientsundial?
PASSAGETWOWhywasn’tRichardBransondeemedasaglobalcelebritybeforetravelingaroundtheglobeinahotairballoon?
随机试题
谵妄的叙述正确的是
预防刺激性气体所致肺水肿的关键是
水泥砂浆踢脚线,合格的质量标准是:高度一致,与墙面结合牢固,局部空鼓长度不于()mm,且在一个检查范围内不多于处。
企业内部以会计核算系统为核心的信息集成化,实现了()。
弥补赤字的方法不包括()。
根据《公司法》的规定,有限责任公司股东会会议对下列事项作出的决议中,必须经代表2/3以上表决权的股东通过的有()。
材料:河南省南阳市镇平县杏花山野外综合考察项目是利用乡土地理资源开展地理实践活动,实现新课标要求的重要案例。该项目针对高一年级学生,在基本学习完必修一自然地理这部分内容后进行,地点为学校所处地区的某山地,要求学生在特定考察点进行考察,进行相关问题探究
概括“资料1~3”的主要内容并作简要分析。要求:准确、全面、有条理。字数不超过350字。给定资料资料1自2008年全球金融危机以来,我国的出口形势面临巨大的压力。2009—2012年.我国的贸易顺差占当年外贸进出口总值的比例分别为5.9%、6.2%
(江苏2009A—3)
下列叙述中正确的是
最新回复
(
0
)