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  3. You’ve probably experienced it yourself. Maybe it’s the way you feel while scrolling through your Twitter feed—anxious, twitchy,

You’ve probably experienced it yourself. Maybe it’s the way you feel while scrolling through your Twitter feed—anxious, twitchy,

admin2022-04-20  91
问题     You’ve probably experienced it yourself. Maybe it’s the way you feel while scrolling through your Twitter feed—anxious, twitchy, a little world weary—or maybe it was this month’s Facebook privacy scandal, which reminded you that you’ve entrusted the most intimate parts of your digital life to a profit maximizing surveillance machine.
    Our growing discomfort with our largest social platforms is reflected in polls. One recently conducted by Axios and Survey Monkey found that all three of the major social media companies—Facebook, Twitter and Google—are significantly less popular with Americans than they were five months ago. But it would be a mistake to throw up our hands and assume that it has to be this way. The original dream of social media—producing healthy discussions, unlocking new forms of creativity, connecting people to others with similar interests— shouldn’t be discarded because of the failures of the current market leaders.
    The primary problem with today’s social networks is that they’re already too big, and are trapped inside a market-based system that forces them to keep growing. In their book Neva Power, which comes out next week, Jeremy Heimans and Henry Timms write about the struggle between centralized, top down institutions, which represent "old power," and decentralized, bottom-up movements, which represent "new power. "
    Facebook, they write, is an example of a new power institution that serves old power interests. It harvests the creative output of billions of people and turns it into a giant, centralized enterprise, with most users sharing none of the economic value they create and getting no say in the platform’s governance. Instead, the authors ask, what if a social network was truly run by its users? "If you’re contributing economic value to something of this much social consequence, you should share in the value you’re creating," Heimans told me.
    Nathan Schneider, a professor of media studies at the University of Colorado, had a similar idea in 2016, when he proposed that Twitter users band together to buy the platform from its shareholders and convert it into a user-run collective. People who made valuable contributions to the network, such as employees and power users, would receive bigger stakes and more voting power. And users would have a seat at the table for major decisions about the platform’s operations.
    In a blog post last year, venture capitalist Hunter Walk proposed an interesting idea: a legally mandated "start over" button that, when pressed, would allow users of social networks to delete all their data, clear out their feeds and friend lists, and begin with a fresh account. Such approaches would undoubtedly be bad for most social networks’ business models. But it could create new and healthy norms around privacy and data hygiene.
New Power is cited in order to________.
选项 A、illustrate the major problem of social media—oversized scale
B、invite the old power conflict with old power
C、show the features of social media
D、adjust themselves to new market
答案A
解析 本题是细节题。根据题干关键词New Power定位至第三段首句。该句提到，The primary problem with today’s social networks is that they’re already too big, and are trapped inside a market-based system that forces them to keep growing (当今社交网络的主要问题是，他们的规模已经足够大，并且已经陷入迫使他们不断扩张的市场体系当中)，说明《新势力》这本书就是为了通过书的内容描述来证明目前社交媒体存在的问题，因此A项中的oversized scale与原文中的。too big属同义表达，故答案选A。B项中对于old power和new power。的相关表述出现在对《新势力》一书的具体描述中，但并未表述他们之前存在冲突，故排除；C项在第三段中并未提及，故排除；没有在原文中找到有关自我调整的表述，故排除D项。
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