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  3. "I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him m

"I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him m

admin2018-07-10  23
问题     "I believe in equality for everyone, except reporters and photographers," Mahatma Gandhi once said. Journalist-haters like him might not care about the agony of America’s news firms, but many Americans do. Nearly a third of them say they have abandoned a news source because they thought the quality of its information was declining.
    According to "The State of the News Media 2013", a report by the Project for Excellence in Journalism at the Pew Research Centre, the deteriorating financial state of news organizations has hurt their output. Newspaper staffs have shrunk by around 30% since their peak in 1989, and newspapers collectively now employ fewer than 40,000 full-time professionals, the lowest number since the mid-1970s.
    Americans who think media firms are putting out fewer original, thoughtful stories are probably right. Weather, traffic and sport now account for around 40% of local television newscasts. The average length of a story keeps falling. Only 20% of local TV stories exceed a minute, and half take less than 30 seconds.
    On cable-news channels, live reports, which require camera crews and journalists actually to show up somewhere, have fallen by a third in daytime programs in the past five years. Interview segments, which are cheap, have risen. Americans may also prefer talking heads because they increasingly prefer to hear opinion rather than fact. This trend is highlighted by the popularity of Fox, a conservative news network, and of MSNBC, its left-leaning counterpart. CNN, which tends to toe the middle line, continues to struggle with its ratings unless there is a big news event.
    Where is the good news? Last year local TV stations, especially those in swing states like Florida and Ohio, got a welcome boost from the $3 billion spent on TV advertising during the election. And newspapers are now starting in large numbers to demand payment for their digital content. Pew reckons that around a third of America’s 1,380 dailies have started (or will soon launch) paywalls, inspired by the success of the New York Times, where 640,000 subscribers get the digital edition and circulation now accounts for a larger portion of revenues than advertising.
    Boosting circulation revenue will help stem losses from print advertising, since it has become clear that digital advertising will not be enough. For every $16 lost in print advertising last year, newspapers made only around $1 from digital ads. The bulk of the $37.3 billion spent on digital advertising in 2012 went to five firms: Google, Yahoo, Facebook, Microsoft and AOL. Not much Gandhian equality there.
Which of the following could be the most appropriate title for the text?
选项 A、No News Is Not Good News
B、No News No Ads
C、No News No Profits
D、No Paper News but Digital News
答案A
解析 标题的选择首先应当是内容准确、全面，如果带有一定特色和点题效果则更好。纵观全文，文章共有六个段落，前三段一直在阐述新闻业出现的萎靡状况，主要表现在：受到业界经济不景气的影响，新闻的质量下降，美国读者对此深感失望。第四段和第五段则针对上述困难阐述新闻业采取的应对举措，如改变节目类型的比例以及走电子化路线等。可以说，全文仅仅围绕一个主题news，该行业面临news减少且质量下降的问题，而举措在于扩大收入，振兴新闻业。A项不仅完全贴题、全面，而且一词双关的用法也与本文主题更加贴合，是一个很好的标题。
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