首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael H
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael H
admin
2012-02-27
50
问题
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael Hiscox and Nicholas Smyth conducted an experiment on two sets of towels. One lot carried a label with the logo "Fair and Square" and the following message:
These towels have been made under fair labor conditions, in a safe and healthy working environment which is free of discrimination, and where management has committed to respecting the rights and dignity of workers.
The other set had no such label. Over five months, the researchers observed the impact of making various changes such as switching the label to the other set of towels and raising prices. The results were striking: not only did sales of towels increase when they carried the Fair and Square label, they carried on increasing each time the price was raised.
No wonder companies are keen to appeal to ethically minded consumers, whether on labor standards or green credentials. On greenery, British consumers are divided into four broad groups. About one in ten is passionately green and will
go out of their way to shop accordingly.
At the other end of the spectrum one-quarter are not interested. In-between are those who care but want green consumption to be easy, and those who are vaguely concerned but don’t see how they can make a difference. That represents an opportunity: three-quarters of British consumers are interested in the green theme in some way.
But even the keenest ethical consumer faces complicated trade-offs, and sometimes the apparently obvious ethical choice turns out to be the wrong one. Surely it must be greener for Britons to buy roses from the Netherlands than ones air-freighted from Kenya? In fact, a study at Cranfield University showed the carbon footprint of the Dutch roses to be six times as large because they had to be grown in heated greenhouses.
Consumers are right to be suspicious of the ethical claims made for many products. A recent study of the labels of 1 018 products in big stores in North America by TerraChoice, an environmental marketing agency, found that almost all of them were guilty of some form of "green washing". They did not tell outright lies, but nor did they tell the whole truth.
The towel experiment shows that ______.
选项
A、we should appeal to more people to be ethical consumers
B、the influence of ethical consumers is increasingly on the rise
C、fair working conditions has become the core value in society
D、fair working conditions should be encouraged even at some cost
答案
B
解析
带有“公正”标签的毛巾热销说明越来越多的消费者在消费时会考虑除质量之外的如劳动者工作环境或是环保等问题,他们的影响力也越来越大。
转载请注明原文地址:https://kaotiyun.com/show/gohi777K
0
在职申硕(同等学力)英语
相关试题推荐
Revengeisoneofthosethingsthateveryoneenjoys.Peopledon’tliketotalkaboutit,though.Justthesame,thereisnothing
TheNetherlandsplanstostartbuildingfloatingcommunitiesonwaterbecause______Byciting"Everyoneaskswhydidn’twedo
A:ItisnotlikeGeorgetobelateforanappointment.B:______He’salwayspunctual
Itisnotclearwhethertheincreaseinreportsisstemmedfromgreaterhumanactivityorissimplytheresultofmoresurveys.
Apersonmayhaveanideaabouthimselfthatwillpreventhimfromdoinggoodwork.Hemayhavetheideathatheisnotcapable
Differenceinpositionadoptedbyoxygenandhydrogenatomsaccountforvariationsinthecrystallinestructureofdifferentfor
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
随机试题
在WindowsXP中,当对话框打开时,主程序窗口被禁止,关闭该对话框后才能处理主窗口,这种对话框称为()。
下列哪项不属器官特异性自身免疫病
某企业2005年10月份将自产的炯油膏作为福利发给本厂职工。查知无同类产品的销售价格,其生产成本核算为20000元,该产品的成本利润率为5%。则该企业当月此项行为应纳的消费税是( )元。
简述影响儿童同伴交往的因素。
维果斯基在工具理论的基础上提出了()。
跟电影中创意以导演为中心不同,电视行业创意的中心是编剧。编剧在电视行业中之所以重要,是因为小画框给视觉发挥的空间没那么大,语言艺术就显得特别重要。情景剧还有故事情节作为吸引力,而喜剧秀就完全是靠演员的表现和语言的魅力了,又都是在棚里拍,从拍摄上讲是纯技术活
投资基金的特点不包括()。
下列关于计算机病毒的叙述中,正确的是
Inthispartofthetest,theexaminerreadsoutascenarioandgivesyousomepromptmaterialintheformofpicturesorwords.
A、Theymayattendfewermeetings.B、Theycanhelpchoosetheproductsthatwillbesold.C、Theycanpaylowermembershipfee.D、
最新回复
(
0
)